Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
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Dan Taylor's latest articles
The problem with AI share of voice and 3 metrics that matter more
Many AI visibility platforms extrapolate from a small subset of prompts. Explore three metrics designed for an infinite-query environment.
Why TurboQuant could accelerate the shift to entity-driven SEO
TurboQuant may help Google improve instant indexing, semantic search, and AI Overviews — changing how brands earn visibility.
Why surface-level SEO tactics won’t build lasting AI search visibility
Advice around AI search is getting simplistic. The real edge comes from knowledge graphs, expert entities, and influence in trusted datasets.
The infinite tail: When search demand moves beyond keywords
AI search expands the long tail into endless prompt variations. Here’s how fan-out queries, grounding, and task completion reshape SEO.
How SEO leaders can explain agentic AI to ecommerce executives
Agentic AI is entering executive conversations. Here's how to explain what's changing, what isn't, and how ecommerce brands should respond.
What 107,000 pages reveal about Core Web Vitals and AI search
Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.
How agentic AI threatens to upend OTAs’ dominance in search
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
Tracking AI search citations: Who’s winning across 11 industries
An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.
SEO vs. GEO: What’s different? What’s the same?
Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and AI-driven platforms.
SEO-friendly URLs: What you need to know
Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence visibility.
Understanding and resolving ‘Discovered – currently not indexed’
Learn potential reasons why you're seeing this status in Google Search Console, plus ways to address related crawling and indexing issues.
Domain extensions and SEO: What you need to know
Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.
Why your site got deindexed from Google and what to do about it
Deindexing isn’t always a penalty. Learn how technical SEO mistakes, crawl issues, and content quality affect Google indexing.
Branded search and SEO: What you need to know
Branded search is more than just your company name on Google. Here's how to capture intent and rank for the queries that matter.
How would a Google breakup impact SEO?
Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.
How to segment traffic from LLMs in GA4
Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio.
What is edge SEO?
Streamline SEO updates by implementing changes at the network's edge, improving website speed and flexibility.
Global search engine AI innovations: What SEOs need to know
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
How to manage SEO campaigns during economic downturns
Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.
How Google and Meta could disrupt travel discovery with AI
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
What to do when Google changes your GBP information
Learn how to effectively manage and protect your Google Business Profile from unexpected updates by Google.
SEO for user activation, retention and community
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value.
How to make your ecommerce content more helpful
Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC.
Fashion ecommerce: How to analyze search demand and forecast trends
Here's how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact.
How to build an SEO-forward culture in enterprise organizations
Learn ways to navigate the challenges of getting SEO buy-in and managing stakeholders in enterprise settings.
How to optimize content for Google Perspectives
Here's how to incorporate unique viewpoints into your content and create dynamic, trust-inspiring spaces that customers will value.
Study: 31% of international websites contain hreflang errors
Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.
Ecommerce content: How to demonstrate beneficial purpose and expertise
Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content.
How to use RStudio to create traffic forecasting models
Learn the basics of producing time series forecasts in RStudio from your Google Search Console click data.
How seasonality affects the SERPs and what it means for SEO
Assessing how the SERPs will change during these seasonal periods helps inform our SEO strategies to maintain brand visibility.
How to define SERP intent and ‘source type’ for better analysis
Understanding the source types that Google displays in the SERPs helps SEOs know how viable it is to effectively rank for certain queries.
How to optimize your ecommerce site for better indexing
Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing.
How content consolidation can improve your SEO performance
Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your SEO performance. Here's how.
Why 100% indexing isn’t possible, and why that’s OK
While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in reality.