How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.Dawn Anderson | Nov 5, 2019 at 1:40 pm ET
You've down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.Dawn Anderson | Oct 19, 2016 at 12:00 pm ET