Hilary Bird

SEO Consultant

Company

About Hilary Bird

Hilary Bird is an SEO specialist who has worked in digital marketing for the past ten years, the last five of which have been dedicated to content strategy. As the creator of a digital nomad website, she advocates for remote work. She has leveraged her SEO and PR experience to land features in various publications, including KAYAK, Forbes, Mashable, and Daily Mail. With experience ranging from B2C brands to B2B SaaS companies, Hilary has improved organic traffic for businesses of all types and sizes. Formerly Director of Social and Field Marketing at Consensus and PR Outreach Specialist at Clearlink, she now consults on SEO and marketing strategies.

Hilary Bird's latest articles

Google SEO

Google Knowledge Panel: What it is and how to get featured

Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.

Hilary Bird | Sep 3, 2025 at 1:29 pm ET

Content

Content decay: What it is and how to fix traffic drops

Losing rankings over time? You might be facing content decay. Learn how to spot it, fix it, and keep your content fresh, relevant, and visible in search.

Hilary Bird | Aug 8, 2025 at 6:10 pm ET

SEO

What is negative SEO? And how to prevent, detect, and recover from it

Learn how negative SEO works, how to spot common attacks like spammy links, and what steps to take to protect your site and recover lost rankings.

Hilary Bird | Jul 22, 2025 at 5:01 pm ET

Marketing

What is remarketing? Strategy, benefits & best practices

Learn how remarketing works, why it boosts conversions, and the top strategies to re-engage site visitors across Google Ads, Meta, and other platforms.

Hilary Bird | Jul 10, 2025 at 1:53 pm ET

Retargeting: How brands stay top of mind after you bounce

Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.

Hilary Bird | Jun 26, 2025 at 12:21 pm ET

SEO

What is keyword cannibalization? (And how do I fix it?)

Struggling with keyword cannibalization? Learn how to spot overlapping content, fix ranking issues, and improve your SEO with clear, actionable steps.

Hilary Bird | Jun 2, 2025 at 2:07 pm ET