Why SEOs are going to miss the Structured Data Testing Tool
Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement.
Izzi has been in the SEO industry for over 6 years and has worked as an in-house practitioner, freelance consultant, and now for SaaS company Ryte in Munich, where she spends her time solving technical SEO mysteries, sharing her knowledge, and helping companies create even more awesome websites for users and Search Engines. She has a thing for creating SEO memes, playing games, chilling in beer gardens, and has spoken at many top industry events and conferences across Europe.
Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement.
Izzi Smith | Jul 23, 2020 at 8:15 am ET