Jordan Kasteler

Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author of A to Z: Social Media Marketing.


How Information Is Socially Shared

The mystery of how and where articles, information, graphics, and more are shared online has been something to plague both marketers and content...


The Five Elements Of Social Media Alchemy

Before the opus of social content (linkbait), an Internet marketer must convince a client of the validity of social media-driven linkbait campaigns...


How To Prep Content For Social Media

Internet users are already notorious for fast browsing and scanning content by nature. It’s been long known that most people scan content and...