Kaspar Szymanski

Kaspar Szymanski is a founding member of Search Brothers and well-known search expert specializing in recovering websites from Google penalties and helping websites improve their rankings with SEO Consulting. Before founding SearchBrothers.com, Kaspar was part of the Google Search Quality team where he was a driving force behind global web spam tackling initiatives.  He is the author of the ultimate guide to Google penalties and part of the Ask the SMXperts series.

SEO

Why server logs matter for SEO

Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for...

Google

The Ultimate Google Disavow Guide

Here's a blueprint for anyone considering using the Disavow Tool in order to improve their website...

SEO

SEO myths busted by an ex-Googler

Google doesn't hate your website, AdWords don't impact SEO and 'freshness' and keywords are not as important as you...

Content

How to effectively report competitor spam

Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing "blackhat SEO" can be another tool in your...

SEO

10 reasons why SEO is just like fitness

Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and...

Content

Regulating Google Search — A Reality Check

If you're hanging your search engine ranking hopes on an eventual legal judgment against Google, columnist Kaspar Szymanski suggests you should try...

SEO

How To Save On SEO Without Being Cheap

Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of...