SEO noise vs. SEO signals: Distilling what truly impacts rankings
Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.
Contributor
Kaspar Szymanski's latest articles
Forget PageRank: Here’s why you should focus on ranking instead
Explore sustainable SEO strategies to improve organic rankings through performance, branding, crawl management and more.
Google penalties, manual actions and notifications: A complete guide
Learn all about on-page and off-page guideline violations, what Google's messaging means, and how to get a Google manual penalty removed.
SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
SEO myths busted by an ex-Googler
Google doesn't hate your website, AdWords don't impact SEO and 'freshness' and keywords are not as important as you think.
Google algorithms are not Google penalties
They both determine how websites rank but it's important to understand the differences before they can be influenced in a meaningful way.