Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings.
Soft 404s can lead to a poor user experience, fewer conversions and impact your site's visibility more than the loss in PageRank from maintaining them. Here's how to properly deal with expired landing pages.Kaspar Szymanski | Dec 8, 2021 at 10:38 am ET
Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget.Kaspar Szymanski | Aug 29, 2018 at 11:50 am ET
Contributor Kaspar Szymanski addresses some of the most commonly raised questions and issues regarding Google penalties.Kaspar Szymanski | Nov 14, 2017 at 2:15 pm ET
In light of Mobilegeddon, contributor and former Googler Kaspar Szymanski reminds us that a focus on user experience drives Google search strategy -- and should drive yours, too.Kaspar Szymanski | Apr 21, 2015 at 8:37 am ET