Contributor

Menachem Ani

Founder

Company

Speaking Experience

About Menachem Ani

Menachem Ani is the founder of JXT Group, a US-based agency specializing in multi-channel online advertising. A digital and search marketing veteran, he brings to the table more than 20 years of experience creating high-impact growth strategies for eCommerce and service-based businesses.

His track record of delivering consistently above-average results stems from his forward-thinking mentality. A pro-automation paid media specialist, Menachem adapts the fundamentals of marketing to ever-evolving ad platforms. Today, he is one of the leading authorities on modern Google Ads tactics and campaigns, including Performance Max, Demand Gen and offline conversion tracking.

Outside of running his agency, Menachem is also a highly regarded author and speaker. He has shared insights on paid media and growing a digital agency at SMX, BrightonSEO, Search Engine Land, Search Engine Journal, Foxwell Founders, and several other publications.

Related topics

Menachem Ani's latest articles

B2B-audience-targeting-Meta-Ads-as-an-alternative-to-LinkedIn

B2B audience targeting: Meta Ads as an alternative to LinkedIn

Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.

Menachem Ani | Apr 10, 2024 at 9:00 am ET

Creating-Google-Ads-campaigns-with-Gemini-conversational-AI

Creating Google Ads campaigns with Gemini conversational AI: How good is it really?

Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.

Menachem Ani | Mar 12, 2024 at 9:00 am ET

How-each-Google-Ads-bid-strategy-influences-campaign-success

How each Google Ads bid strategy influences campaign success

Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals.

Menachem Ani | Feb 14, 2024 at 10:00 am ET

Google-Ads-for-lead-gen-9-tips-to-scale-low-spending-campaigns

Google Ads for lead gen: 9 tips to scale low-spending campaigns

Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth.

Menachem Ani | Jan 10, 2024 at 10:00 am ET

Paid-search-for-lead-gen-Making-it-work-for-new-accounts-and-limited-budgets

Paid search for lead gen: Tips for new accounts with limited budgets

Get the most of your ad spend with these campaign structure, conversion tracking and testing strategies for lead gen campaigns.

Menachem Ani | Dec 12, 2023 at 9:00 am ET

Meta-Ads-for-ecommerce-7-things-to-test-and-iterate-in-your-campaigns

Meta Ads for ecommerce: 7 things to test and iterate

Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.

Menachem Ani | Nov 13, 2023 at 8:00 am ET

Googles-new-Discovery-How-to-prepare-for-Demand-Gen-campaigns

Google Demand Gen campaigns: Migration and best practices

Gain early insights into Demand Gen best practices, including campaign and budget management, through real-world examples from beta testing.

Menachem Ani | Oct 10, 2023 at 10:00 am ET

Google-Performance-Max-Everything-you-need-to-know

Google Performance Max: Everything you need to know

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.

Menachem Ani | Sep 12, 2023 at 10:00 am ET

The-9-step-guide-to-Facebook-Ads-for-lead-generation

How to use Meta Ads for lead generation: A 9-step guide

Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.

Menachem Ani | Aug 8, 2023 at 9:00 am ET

4-ecommerce-optimizations-to-do-ahead-of-the-holiday-season

Ecommerce PPC: 4 optimizations to do before the holiday season

Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.

Menachem Ani | Jul 11, 2023 at 10:00 am ET

What-marketers-need-to-know-about-the-YouTube-algorithm

YouTube Ads ecommerce guide: When, how and why

Here's why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.

Menachem Ani | Jun 13, 2023 at 9:00 am ET

7-key-YouTube-Ads-learnings-I-shouldve-known-earlier

7 important YouTube Ads lessons you need to learn

Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.

Menachem Ani | May 9, 2023 at 8:00 am ET

How to think about brand exclusions for Performance Max

Thinking of excluding branded queries from your Performance Max campaigns? Here's when brand exclusions make sense and when they don't.

Menachem Ani | Apr 11, 2023 at 8:00 am ET

Why-Facebook-advertisers-should-start-testing-Performance-Max

Why Facebook advertisers should test Performance Max

With more levers to ensure brand safety and profitable ad spend, it's a great time for DTC brands to test Performance Max. Here's how.

Menachem Ani | Mar 14, 2023 at 9:00 am ET

Why-Performance-Max-for-lead-generation-often-fails-and-how-to-make-it-work

Why Performance Max for lead generation often fails and how to make it work

Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here.

Menachem Ani | Feb 14, 2023 at 9:00 am ET

7-mistakes-that-tank-retail-Performance-Max-campaigns

How to avoid 7 mistakes that tank retail Performance Max campaigns

Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.

Menachem Ani | Jan 17, 2023 at 8:00 am ET

How-to-make-the-most-of-Performance-Max-this-holiday-shopping-season

How to make the most of Performance Max this holiday shopping season

Just starting your Google Ads holiday strategy? Don't get left behind. Here's how to boost your PMax campaigns to drive holiday sales.

Menachem Ani | Oct 28, 2022 at 6:00 am ET

Untitled-design-2-4

Performance Max optimization: How to improve your performance

While there aren't many levers to manually optimize campaigns, your job is to guide the machines. Here's a breakdown of what to do.

Menachem Ani | Aug 26, 2022 at 10:05 am ET

Shutterstock_1932391757

How to maximize insights from Performance Max

Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks that will help.

Menachem Ani | Aug 19, 2022 at 6:00 am ET

Untitled-design-58

How to set up Performance Max campaigns the right way

Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success.

Menachem Ani | Jul 22, 2022 at 2:26 pm ET