Why AI search is forcing global SEO teams to rethink ownership
AI is exposing weak global SEO governance. Discover the 10 ownership decisions that can improve visibility, trust, and local relevance.
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Motoko Hunt's latest articles
How AI search defines market relevance beyond hreflang
Explore how AI evaluates content across markets, and what signals help your local pages get selected, cited, and used.
International SEO in 2026: What still works, what no longer does, and why
AI-mediated search introduces new risks for international SEO. See how semantic collapse and freshness drift shape global visibility.
The global E-E-A-T gap: When authority doesn’t travel
Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.
Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.
Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic.
Global PPC and SEO co-optimization: How to audit for multinational success
Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic strategies.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
5 ways to scale global search management
Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets.
Multinational SEO vs. multilingual SEO: What’s the difference?
Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach.
8 steps to maximize success during global site migrations
Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language/market sites.