Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.
SEO
WordPress can be a great choice for your new website, but it's not search engine optimized right out of the box. Columnist Neil Patel explains how to lay the foundation for great SEO when choosing WordPress.
Content
Columnist Neil Patel shares his tips and advice for analyzing the impact of Google's mobile-friendly algorithm update -- and getting your mobile presence on the right track.
Content
In light of Google's update to its pirate algorithm in October 2014, columnist Neil Patel explores its impact thus far.
What is app indexing, and how is it relevant to you? Columnist Neil Patel explains.
Google's Pigeon algorithm update changed the way local SEOs do business -- or at least, it should have. Columnist Neil Patel discusses how we should be breaking old habits and refocusing our local search tactics.
In preparation for the release of Google's mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt.
Google and Twitter recently reached a deal that once again gave Google access to Twitter's firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.
Amazon
Link building is important, but it can be dangerous if you don't know what you're doing. Today, columnist Neil Patel shares his white hat link building tips.
Content
Just how different are optimization techniques for DuckDuckGo versus Google or Bing? Columnist Neil Patel explores.
Content
Columnist Neil Patel reminds us it's not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions
Google Maps
Columnist Neil Patel provides a summary of what we know about Pigeon, Google's new local search ranking algorithm that was rolled out in July 2014.
In the search engine optimization (SEO) world, confusion abounds as to how -- and whether -- to employ JavaScript. Columnist Neil Patel argues that it can be done and discusses how JavaScript can be applied in safe, SEO-friendly ways.
Content
Web pages may not be meant to last forever, but I think that most web pages can do a lot better. Many pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the Internet […]
Content
I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: [blockquote][I]t’s worth noting that while accurate meta descriptions can improve clickthrough, they won’t affect your ranking within search results.[/blockquote] Google reiterated this point yet again in […]
Content
You did everything right when optimizing your site for search -- or so you thought. Contributor Neil Patel explains where you may have gone wrong.
Google Algorithm Updates
What distinguishes a good search engine optimization practitioner from a not-so-good one? Columnist Neil Patel shares his thoughts.
Content
Contributor Neil Patel tells the tale of a boutique hotel owner whose strategy for discouraging bad reviews backfired in a major way.
Content
Overhauling your site? Without a 301 redirect map, you risk losing valuable search equity.
SEO
Tons of people have been using the Digg shout it feature lately. A shout is a message that can be sent between two or more users on Digg, making it a very powerful tool for getting many people to take notice of content, and potentially garnering lots of Diggs. Some Digg users consider the shout […]
SEO
Last week Chris Winfield did a great job reviewing the new Digg. Today, I want to discuss how the changes affect SEOs. We all want to get on the homepage of Digg because it can bring in thousands of links, but the recent changes made it both easier and harder to get stories promoted. Here’s […]