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Busted: Three Boneheaded Paid Search Myths
Paid search marketing is complicated enough, and several long-held industry myths aren’t helping make your job any easier. Debunk these SEM tall...
Niraj Shah
Niraj is a product manager at Marin Software in San Francisco, CA. Prior to joining Marin Software, he was a product marketing manager at Catalyic, Inc., a cutting-edge electronic design software company. Previously, Niraj was a venture partner at ITU Ventures, an early-stage venture capital firm investing in companies emerging from leading research institutions. Niraj graduated magna cum laude with honors from The University of Arizona and received his M.S. and Ph.D. in electrical engineering and computer sciences from the University of California at Berkeley.
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Get Rid Of Unwanted Clicks With Keyword Management
Every search marketer shares one important goal: get more of the traffic you want and less of the traffic you don’t. One of the best ways to get...
SEO
Five Search Marketing Tips For The Holidays
Ah, the holidays—the most wonderful time of the year for retailers. Even though the uncertain economy has retailers only cautiously projecting...
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Boost Quality Scores With These Simple Tips
Read the search marketing press today and you’ll find abundant information on the importance of bid management strategies, as well as tools to...