How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Olaf Kopp is an online marketing professional with over 15 years of experience in Google Ads, SEO and content marketing. He is the co-founder, chief business development officer and head of SEO at the German online marketing agency Aufgesang GmbH. Olaf Kopp is an author, podcaster and internationally recognized industry expert for semantic SEO, E-A-T, content marketing strategies, customer journey management and digital brand building. He is co-organizer of the PPC-Event SEAcamp and host of the podcasts OM Cafe and Content-Kompass (German language).
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Olaf Kopp | Nov 29, 2022 at 6:00 am ETSemantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.
Olaf Kopp | Sep 29, 2022 at 6:00 am ETThe widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.
Olaf Kopp | Sep 14, 2022 at 6:00 am ETLearn the role that natural language processing plays in making Google search even more semantic and context-based.
Olaf Kopp | Aug 23, 2022 at 6:00 am ETAnalyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Olaf Kopp | Jul 18, 2022 at 6:00 am ETThe influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Olaf Kopp | Jun 27, 2022 at 6:00 am ETLearn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
Olaf Kopp | May 13, 2022 at 6:00 am ETIs MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
Olaf Kopp | Apr 15, 2022 at 6:00 am ETLearn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.
Olaf Kopp | Mar 18, 2022 at 6:00 am ET