How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Olaf Kopp is an online marketing professional with over 15 years of experience in Google Ads, SEO and content marketing. He is the co-founder, chief business development officer and head of SEO at the German online marketing agency Aufgesang GmbH. Olaf Kopp is an author, podcaster and internationally recognized industry expert for semantic SEO, E-A-T, content marketing strategies, customer journey management and digital brand building. He is co-organizer of the PPC-Event SEAcamp and host of the podcasts OM Cafe and Content-Kompass (German language).
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Entities and E-A-T: The role of entities in authority and trust
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
Google MUM update: What can SEOs expect in the future?
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.