How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Olaf Kopp is an online marketing professional with over 15 years of experience in Google Ads, SEO and content marketing. He is the co-founder, chief business development officer and head of SEO at the German online marketing agency Aufgesang GmbH. Olaf Kopp is an author, podcaster and internationally recognized industry expert for semantic SEO, E-A-T, content marketing strategies, customer journey management and digital brand building. He is co-organizer of the PPC-Event SEAcamp and host of the podcasts OM Cafe and Content-Kompass (German language).
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
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Olaf Kopp | Mar 18, 2022 at 6:00 am ET