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CallTrackingMetrics provides conversation intelligence to thousands of businesses, worldwide. From understanding which marketing campaigns are driving conversions to advanced call automation for contact center operations, we arm businesses with the tools to transform communications into actionable intelligence.

Sponsored Content: CallTrackingMetrics's latest articles

SEO

The growing force of women in tech

While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the […]

Content

From funnel to flywheel

If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the […]

Ecommerce

All About the GDPR

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]

Content

Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to […]

Advertising

A bigger Bing for your buck

Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter — has now been around for more than  a decade and boasts some pretty impressive stats in its own right. Consider that […]

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