Sponsored Content: IBM Watson Marketing

IBM Watson Marketing is a leader in AI-powered digital marketing platforms. Our open, integrated tools help marketers understand and personalize the customer experience. From real-time analytics and insights to omnichannel marketing automation, Watson Marketing dives deep into consumer behavior, enhances workflows and drives conversions. With Watson Marketing, marketers can harness the power of data to build lasting engagement across the entire buyer journey.

Commerce

Journey analytics: The GPS for understanding your customers

Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why it’s so important to understand […]

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