Google SEO

Google Explains The NOINDEX, NOFOLLOW, NOARCHIVE & NOSNIPPET META Tags

The Google Blog has a basic but clear explanation of the robots exclusion protocol. In this blog post, Google explained how the NOINDEX, NOFOLLOW, NOARCHIVE and NOSNIPPET META tags function. In short:

  • NOINDEX tag tells Google not to index a specific page
  • NOFOLLOW tag tells Google not to follow the links on a specific page
  • NOARCHIVE tag tells Google not to store a cached copy of your page
  • NOSNIPPET tag tells Google not to show a snippet (description) under your Google listing, it will also not show a cached link in the search results

Explore more on

Google Meta element Nofollow Noindex Robots.txt Search engine indexing
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.