You can’t demand the click if you won’t give the link
Publishers demanding citations and traffic from AI platforms should give the same credit to the data, research, and reporting they use.
Topic: Nofollow
Meta tags in SEO: What they are & how to use them
Meta tags guide search engines and users. Learn what they are, how they impact SEO, and best practices for titles, descriptions, and beyond.
Thought leadership content: Build authority & trust
Stand out in a crowded market. Learn what thought leadership content is, how to create it, and why it drives authority, trust, and long-term growth.
How to recognize quality backlinks
Not all links are equal. Learn what makes a backlink high-quality, why it matters for SEO, and how to build a link profile that drives rankings and trust.
What is link velocity? How it impacts SEO and rankings
Learn what link velocity is, why it matters for SEO, and how to manage link acquisition speed to avoid penalties and improve rankings. Get expert tips and best practices.
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Understanding link velocity: Truths and myths
Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.
An SEO guide to nofollow, UGC and sponsored links
With these attributes, you have greater control over how search engines identify certain links. Here's how to use them properly.
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
This day in search marketing history: January 14
What happened when we turned off AMP, plus: Shopify's chat bug, comment spam, mobile first, missing tweets and more.
Twitter removes nofollow attribute from links in tweets
It is unclear if Twitter intentionally removed the attribute or not and even so, if Google would count links in Twitter posts.
LinkedIn is rolling out a new website link feature
LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.
Do you follow the Google guidelines?; Wednesday’s daily brief
Also, Target impression share in Microsoft Advertising grows.
Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief
Also, Google talks about search rankings and spam prevention.
Video: Alan Rabinowitz on nofollow links and affiliate links
We spoke about COVID, nofollow links, affiliate links and sites, and we even spoke a bit about widget links.
Analyzing competition with SE Ranking tools
Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals.
Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than PPC.
Replay: What SEOs need to know about Bing Webmaster Guidelines
The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam.
Bing supports rel=sponsored & rel=ugc
You can use the rel="nofollow" or rel="sponsored" or rel="ugc" attributes, to "prevent the links from being followed by a crawler and from potentially impacting search rankings.
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid alternatives.
Should Google not trust links in all guest blog posts?
Google has said again that links in guest blog posts should be nofollowed.
Google’s new treatment of nofollow links has arrived
Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing.
Video: Brian Dean on growing YouTube subscribers and the nofollow link change
Brian Dean does SEO training and has grown a nice following over the years. I sat down with Brian to discuss his history and much more.
Meta robots nofollow gets the hint treatment too
Robots won’t support the new UGC and sponsored link attributes, says Google’s Gary Illyes.
What really matters in Google’s nofollow changes? SEOs ask
Who benefits, who will implement the new attributes and how much change should sites expect?
Google to treat nofollow link attribute as a ‘hint’
Google is also adding two new link attributes, one for sponsored links and one for user generated content links.
Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC
Nofollow links will be included in your Link Report.
The Role of Nofollow Links in SEO
Written by Chris Hinchly, SEO Specialist Link building is a fundamental element of SEO. As a webmaster or digital marketer, you want as many sites as possible linking to your platform. Of course, they have to be quality links to make a difference in search engine rankings. The simplest way to understand the role that […]
Back to Basics: Do outbound links matter for SEO?
Google cautions SEOs to be mindful about outbound linking.
SearchCap: Google blog comments & People also ask in Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nofollow couldn’t save the Google webmaster blog from comment spamJan 14, 2019 by Barry Schwartz Google’s plan of “preventing comment spam” with the nofollow link attribute didn’t work for its own […]
Nofollow couldn’t save the Google webmaster blog from comment spam
Google's plan of "preventing comment spam" with the nofollow link attribute didn't work for its own webmaster blog.
Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
AMA with Google highlights: The core search algorithm update, mobile-first index status & more
From nofollow links to negative SEO, the core search algorithm and Google showing zero search results -- catch up on what Google's Nathan Johns had to say at SMX West.
SearchCap: Google Shopping ad updates, SEO ranking factors & nofollow links
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to sell more this holiday season with Google’s updates to shopping ads Oct 25, 2017 by Frederick Vallaeys Contributor Frederick Vallaeys shares techniques to get the most out of […]
SearchCap: Sales funnels, search pics & editorial changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An update on executive changes on the editorial teamJul 14, 2017 by Elisabeth Osmeloski Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present […]
Google warns against misusing links in syndication & large-scale article campaigns
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
Google reminds webmasters that widget links are against their webmaster guidelines
Don't be surprised if a new wave of unnatural link penalties are sent out via the Google Search Console for widget links.
SearchCap: Google political bug, Google PageRank redirects & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google returns special presidential candidates box that previously omitted Donald TrumpJul 27, 2016 by Barry Schwartz Google blames “technical bug.” Sanders continues to show as having Google: There is no PageRank […]
Performing a manual backlink audit, step by step
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
Google’s manual action penalty this weekend was over free product reviews
The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services.