Google Reader Reporting Subscriber Numbers, Offers New Publishers Guide

Google Reader has now

announced that it is now providing subscriber counts, the number of people
who read your blog through feeds at Google Reader or the Google Personalized
Homepage. In addition a new
Google Reader
Publishers Guide has been posted with tips on how to get add to Google
buttons and answers to frequently asked questions such as how to view the stats.
Many will see them through tracking services like
FeedBurner, which also mentions the
change

here.

From a search marketing perspective, Google personalized search results are
now being seen by many more Google users. These are powered in part by feeds
read on the Google Personalized Homepage.
Google Ramps Up
Personalized Search from me earlier this month explains how the personalized
search feature is becoming a default for many people, while
3 Ranking Survival Tips
For Google’s New Personalized Results from Nick Wilson speculates reasonably
that Google Reader data might also be used in the future.

Both articles, as well as the new publishers guide, talk about those "Add To
Google" buttons that get feeds into Google Reader and the Google Personalized
Homepage. Make use of them to grow your readership, which may help you gain
better rankings. And now with the stats, you can track your readership growth.

Here’s our button, by the way:

So get subscribed to us! And if you need buttons to help you subscribe to us
with other services, there are plenty more listed on our Search Engine Land
feeds page.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.