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    Google Webmaster Tools Improves Verification Reporting & Process

    Google announced they have added three improvements to the Google Webmaster Tools verification system. View Verification Methods Now, you can not only see who the verified users on your sites are, but the verification method they used to achieve that status. Where appropriate, the verification details will have links to the correct URL on your […]

    google-webmaster-tools-video-1330350240Google announced they have added three improvements to the Google Webmaster Tools verification system.

    View Verification Methods

    Now, you can not only see who the verified users on your sites are, but the verification method they used to achieve that status. Where appropriate, the verification details will have links to the correct URL on your site where the verification can be found.

    Here is a screen shot:

    verification-details-dialog

    Removing Verifications Method Prior To Un-verifying Users

    You simply cannot just delete a verified user without deleting or removing their verification method first. You now need to remove the verification method from your site before un-verifying an owner from Webmaster Tools. Now, Webmaster Tools will check the method that the owner used to verify ownership of the site, and will show an error message if the verification is still found.

    Here is an example of an error message:

    Unverify blocked - CNAME

    Shorter CNAME Strings

    Now, when you use the CNAME verification method, the string is shorter. Google did this to support a larger number of DNS providers. Note, existing CNAME verifications will continue to be valid.


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    About the Author

    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.