Shopify revenue and merchant statistics

Shopify is a popular ecommerce platform used by over 6.9 million sellers.

Founded in 2006, Shopify surpassed $1 billion in gross merchandise volume (GMV) in 2013. Today, they have processed $292.28 billion in ecommerce sales in 2024 alone. The company has also generated $8.88 billion in revenue in 2024.

675 million buyers place an order with Shopify merchants each year. That’s a 2.25x increase since 2019.

Continue reading to find all of the latest Shopify statistics in 2026.

Shopify top stats

• It is estimated that more than 6.9 million merchants sell using the Shopify platform.
• Shopify brought in $8.88 billion in revenue in 2024.
• Shopify claims a 12% ecommerce market share in the US and 8% in Western Europe.
• The Shopify App Store contains 13,000 apps.
• Shopify merchants had a total of 675 million buyers in 2023.

How many Shopify stores are there?

6.91 million live websites use Shopify. The majority of domains (54.4%) are registered in the United States. The United Kingdom and Germany complete the top 3.

Here’s a breakdown of Shopify online stores by country:

Country	Live Stores Using Shopify
United States	3,758,271
United Kingdom	244,544
Germany	191,332
Australia	170,911
India	137,541
Canada	136,034
France	123,686
Colombia	104,553
Netherlands	93,703
Brazil	73,628

Shopify has a dedicated plan for enterprise customers, called Shopify Plus. This starts from $2,500 per month.

84,110 live websites use Shopify Plus. 53.5% of Shopify Plus customers are based in the United States.

Here’s a breakdown of Shopify Plus users by country:

Country	Live stores using Shopify Plus
United States	44,965
Canada	6,243
United Kingdom	5,966
Australia	4,568
Germany	3,147
France	1,840
Netherlands	1,608
Denmark	1,238
Italy	988
India	926

Source: BuiltWith

Shopify merchants

According to the last update, Shopify had 2.06 million merchants in December 2021.

Since then, the company stopped reporting the exact count of Shopify merchants and claims the platform is used by “millions of merchants”.

The latest estimates have the figure at upwards of 5.5 million.

Here’s a table with the number of merchants using Shopify since 2012:

Year	Shopify Merchants
2012	41,000
2013	84,000
2014	145,000
2015	243,000
2016	375,000
2017	609,000
2018	820,000
2019	1,069,000
2020	1,749,000
2021	2,063,000
2026*	5,500,000+

Sources: Shopify, Craftberry

Shopify merchants by region

Shopify has merchants located in 175 countries across the world.

In over 65 countries, Shopify’s gross merchandise volume exceeds $100 million, up from 29 countries in 2019.

As of December 2023, 54% of all Shopify merchants were based in North America.

A further 25% of Shopify merchants were located in Europe, the Middle East, and Africa.

Here’s a regional breakdown of Shopify merchants in 2023:

Region	Share
North America	54%
Europe, the Middle East, and Africa	27%
Asia Pacific, Australia, and China	14%
Latin America (Mexico and South America)	5%

Source: Shopify

Shopify gross merchandise volume

Shopify facilitated $292.28 billion worth of transactions in 2024. That’s an increase of 23.89% on Shopify’s 2023 gross merchandise volume (GMV).

We’ve charted Shopify’s gross merchandise volume since 2012:

Year	Shopify Gross Merchandise Volume
2012	$707.4 million
2013	$1.62 billion
2014	$3.76 billion
2015	$7.7 billion
2016	$15.37 billion
2017	$26.32 billion
2018	$41.1 billion
2019	$61.14 billion
2020	$119.58 billion
2021	$175.36 billion
2022	$197.17 billion
2023	$235.91 billion
2024	$292.28 billion

Source: Shopify

How many people buy from Shopify stores?

675 million people bought from stores on Shopify in 2023. The number of shoppers placing an order with Shopify merchants has increased by 47.7% since 2020.

Here’s a table showing the number of buyers from Shopify stores since 2014:

Year	Shopify Buyers
2014	28 million
2015	57 million
2016	100 million
2017	163 million
2018	216 million
2019	300 million
2020	457 million
2022	561 million
2023	675 million

Source: Shopify

Shopify revenue

Shopify generated $8.88 billion in 2024. This is an increase of 25.78% year over year.

Shopify’s annual revenue has increased by over 8x from 2018 to 2024.

Here’s a table with complete data on Shopify revenue since 2012:

Year	Shopify Revenue
2012	$23.71 million
2013	$50.25 million
2014	$105.02 million
2015	$205.23 million
2016	$389.33 million
2017	$673.3 million
2018	$1.07 billion
2019	$1.58 billion
2020	$2.93 billion
2021	$4.61 billion
2022	$5.6 billion
2023	$7.06 billion
2024	$8.88 billion

Source: Shopify

Shopify subscription solutions revenue

Shopify regularly reports its “subscription solutions” revenue. The category includes platform subscription fees and Point-Of-Sale Pro fees, as well as sales of apps, themes, and domains.

Shopify brought in $2.35 billion in subscription revenue in 2024. This accounts for 26.7% of total company revenue and shows a 27.93% growth rate year over year.

Here’s a table showing Shopify subscription solutions revenues since 2012:

Year	Shopify Revenue (Share)
2012	$19.2 million (80.98%)
2013	$38.34 million (76.3%)
2014	$66.67 million (63.48%)
2015	$111.98 million (54.56%)
2016	$188.61 million (48.44%)
2017	$310.03 million (46.05%)
2018	$465 million (43.46%)
2019	$642.24 million (40.65%)
2020	$908.76 million (31.01%)
2021	$1.34 billion (29.07%)
2022	$1.49 billion (26.6%)
2023	$1.84 billion (26.06%)
2024	$2.35 billion (26.7%)

Source: Shopify

Shopify merchant solutions revenue

Shopify’s merchant solutions revenue primarily consists of payment processing fees. Other revenue sources in this segment include referral fees, advertising revenue, and sales of POS hardware.

Shopify generated $6.53 billion in merchant solutions revenue in 2024, representing 73.54% of total revenue. Merchant solutions have been Shopify’s main revenue source since 2016.

We’ve charted Shopify’s merchant solutions revenues since 2012:

Year	Shopify Revenue (Share)
2012	$4.51 million (19.02%)
2013	$11.91 million (23.7%)
2014	$38.35 million (36.52%)
2015	$93.25 million (45.44%)
2016	$200.72 million (51.56%)
2017	$363.27 million (53.95%)
2018	$608.23 million (56.54%)
2019	$933.93 million (59.35%)
2020	$2.02 billion (68.99%)
2021	$3.27 billion (70.93%)
2022	$4.11 billion (73.39%)
2023	$5.22 billion (73.94%)
2024	$6.53 billion (73.54%)

Source: Shopify

Shopify revenue by region

Shopify provides a regional breakdown of revenue, calculated by reference to seller location.

Shopify generated $6.19 billion from sellers located in North America in 2024, totaling 69.71% of overall revenue. All markets outside of North America generated a combined $2.69 billion in 2024.

Here’s Shopify’s regional revenue breakdown in 2024:

Region	Shopify Revenue
North America	$6.19 billion
Europe, the Middle East, and Africa	$1.71 billion
Asia Pacific, Australia, and China	$885 million
Latin America	$97 million

Source: Shopify

Shopify monthly recurring revenue

Shopify calculates monthly recurring revenue by multiplying the number of merchants at any given time by the average monthly subscription plan fee. Shopify uses this metric as one of its business performance indicators.

Shopify’s monthly recurring revenue reached $178 million in 2024. That’s up 63.3% since 2022.

Here’s a table showing Shopify’s monthly recurring revenue since 2012:

Year	Shopify Monthly Recurring Revenue
2012	$2.02 million
2013	$3.82 million
2014	$6.57 million
2015	$11.33 million
2016	$18.46 million
2017	$29.88 million
2018	$40.93 million
2019	$53.9 million
2020	$82.61 million
2021	$102.02 million
2022	$109.51 million
2023	$144 million
2024	$178 million

Source: Shopify

Number of apps on the Shopify app store

According to the latest official figures, Shopify has over 13,000 apps available for download in the Shopify App Store.

Since 2020, the Shopify app count has increased by 2.17x.

Here’s a table with the number of apps in the Shopify App Store since 2015:

Year	Shopify Apps
2015	900
2016	1,400
2017	2,300
2018	2,500
2019	3,700
2020	6,000
2021	8,000
2022	10,000
2023	13,000

Source: Shopify

What’s the Shopify market share?

Based on gross merchandise volume in 2023, Shopify stores in the US claimed a 12% market share of all retail ecommerce sales nationwide.

In Western Europe, Shopify claims around 8% market share of ecommerce sales.

Source: Shopify

How many people work at Shopify?

Shopify has 8,100 employees and contractors worldwide, according to the latest available figures. The company has decreased its employee count by 30.17% since 2022.

Here’s a table with the number of employees and contractors at Shopify since 2013:

Year	Shopify Employees
2013	334
2014	632
2015	1,048
2016	1,900
2017	3,000
2018	4,000
2019	5,000
2020	7,000
2021	10,000
2022	11,600
2023	8,300
2024	8,100

Source: Shopify

What these Shopify numbers tell us

For Shopify sellers, the takeaway is straightforward. 6.9 million live stores means the competition for attention is enormous. The merchants who win aren’t just listed on Shopify. They’re findable outside of it.

Here are some resources to help with that:

• 10 advanced ecommerce SEO tips that boost rankings and revenue: Tactics past the fundamentals, including mining reviews and site search for customer language, indexing filters selectively, and handling out of stock pages without losing equity.
• How to build an ecommerce product discovery engine: A repeatable process for spotting trending products early using growth classifications, TikTok signals, and Amazon marketplace data, then checking margin and saturation before you commit.

And two tools for competitive research on Shopify stores:

• Koala Inspector Online ShopSpy: Shopify store intelligence tool for analyzing competitor stores, including their apps, themes, products, and traffic data.
• Shopify Finder: Dropshipping and product research tool for finding Shopify stores and identifying winning products in your niche.