Google: Accelerated Mobile Pages / AMP
AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices.
On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results. Pages making use of AMP coding appear within special places in the search results and/or with a special “AMP” designation.
For more about AMP, see the AMP Project site, our How To Get Started With Accelerated Mobile Pages (AMP) article and our coverage below. See also our AMP category at Marketing Land for stories about AMP that go beyond Google.
Google postpones page experience update rollout
The page experience update will now gradually rollout in mid-June and won't be fully live until the end of...
Google may not display Web Stories that are teasers
Google said its users want to see the full story and not have to click through to see...
Google: Page experience signals for ranking apply only to mobile
A new FAQ page answers questions about ranking, various site architectures, AMP and...
Google tests multiple contextual links in featured snippets
Google confirms Google-generated web stories as featured snippets are not a great experience for...
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the...
Web Stories are coming to Google Discover
Web Stories is being expanded to show in more Google...
Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems
The AMP enhancement report and the URL inspection tool can now show you issues with your signed...
Google’s tools now recognize “Web Story”
As Web Stories become more popular, Google now supports labeling them as such in Google Search Console and its testing...
Saying adieu to AMP: You might be giving up rankings — and revenue
In one study travel marketers saw a 29% bump in mobile revenue with AMP....
When AMP and other Google initiatives go to the grave, are your SEO efforts going with it?
Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether...
What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]
If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of...
What publishers need to consider before dropping AMP [Video]
BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience...
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories...
Top SEOs on Google’s Page Experience update and what you need to know
SEOs discuss the new page experience signals and AMP's fate when it's no longer required for Top...
Will publishers drop AMP when it’s no longer a requirement for Top Stories?
Your organization’s resources, competitors, financial priorities and Google’s page experience update are all factors to...
AMP won’t be required for Google’s Top Stories section
When Google's Page Experience Update goes live in 2021, AMP will stop being a requirement for the top stories...
The Google Page Experience Update: User experience to become a Google ranking factor
Core Web Vitals metrics will start to impact rankings in 2021. Here is what you need to...
How to use the AMP status report to identify page errors, validate fixes
Google’s latest Search Console training video explains how to troubleshoot your AMP...
You can now add custom JavaScript to AMP pages
The new amp-script component offers more feature flexibility and...
Google AMP URLs not letting searchers click through to main site
Yet another Google bug may be impacting your traffic - this one is with Google...