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Google: Accelerated Mobile Pages / AMP

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AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices.

On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results. Pages making use of AMP coding appear within special places in the search results and/or with a special “AMP” designation.

For more about AMP, see the AMP Project site, our How To Get Started With Accelerated Mobile Pages (AMP) article and our coverage below. See also our AMP category at Marketing Land for stories about AMP that go beyond Google.

  • Latest

Google AMP errors widely reported by webmasters and publishers

Seeing AMP errors over the past few days, don't run to fix them just yet - it might be a bug on Google's...

Barry Schwartz | Jan 28, 2019 at 9:31 am ET

Accelerated mobile pages: Are they worth it?

An update on where Google's AMP project stands today offers insight into whether it’s worth adopting for your own website right...

Kristopher Jones | Jan 22, 2019 at 3:45 pm ET

Google Search Console AMP enhancement report to combine issue types

Beware, Google is making some changes to the AMP report - this is what you need to be on the look out...

Barry Schwartz | Dec 10, 2018 at 8:40 am ET

Google opens developer preview of AMP URLs showing publisher domain names

Here is how to see Google's fix for AMP URLs from Google search when you click on an AMP...

Barry Schwartz | Nov 13, 2018 at 1:59 pm ET

5 SEO trends that will matter most in 2019

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...

Sponsored Content: SEO PowerSuite | Nov 13, 2018 at 7:30 am ET

The revamping of AMP: Renew your commitment to mobile

Regardless of niche, it's time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take....

Jim Yu | Nov 5, 2018 at 5:02 pm ET

Google now builds its own AMP stories for search

So far, these stories only seem to work consistently in the Google search app, and not in mobile Chrome or Safari mobile...

Barry Schwartz | Sep 26, 2018 at 9:41 am ET

Bing finally releases AMP viewer for news stories in mobile search

The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search...

Barry Schwartz | Sep 20, 2018 at 9:42 am ET

Google: AMP to use ‘consensus-seeking’ governance model

Nearly 80 percent of AMP contributors are now third parties....

Greg Sterling | Sep 18, 2018 at 4:50 pm ET

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users

AMP Stories is now available to all developers....

Ginny Marvin | Jul 17, 2018 at 1:05 pm ET

SMX Advanced session recap: Mobile-first and AMP

Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to...

Patrick Stox | Jul 5, 2018 at 10:16 am ET

How to prioritize SEO tasks by impact

How do you know if the SEO and content changes you're making will benefit your site? Contributor Casie Gillette looks at ways to prioritize...

Casie Gillette | Jul 3, 2018 at 10:17 am ET

The ultimate guide to bot herding and spider wrangling — Part 3

In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds...

Stephan Spencer | Jun 28, 2018 at 10:00 am ET

Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools

Bing announced two new features at SMX Advanced this...

Barry Schwartz | Jun 12, 2018 at 12:32 pm ET

Google testing AMP label in Search ads

The label is showing on some text ads with AMPed landing pages....

Ginny Marvin | Jun 8, 2018 at 3:01 pm ET

Ask the #SMXperts: Going All-In On AMP

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...

Debra Mastaler | May 25, 2018 at 4:50 pm ET

Parallel tracking offers a page-speed improvement for AdWords advertisers

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile...

Frederick Vallaeys | May 18, 2018 at 12:03 pm ET

Demoed at Google I/O: AMP cache URLs showing publisher’s URL instead of Google AMP URL

Want to see how the new AMP URLs work in search? Google demoed showing the publisher's URL over the Google AMP cache...

Barry Schwartz | May 9, 2018 at 11:14 am ET

New AMP features announced for geotargeting content, as well as some GDPR support

The Accelerated Mobile Pages project released a new "amp-geo" component and full support for the "amp-consent" component which may help some...

Michelle Robbins | May 8, 2018 at 9:30 am ET

Google’s AMP Project announces new consent component ahead of GDPR compliance deadline

Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting...

Michelle Robbins | Apr 3, 2018 at 11:01 am ET
  • Previous Articles »

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