SEO: Structured Data & Schema.org
Structured data is a way for publishers to highlight content on their web pages to help search engines know exactly what certain words relate to, such as product review scores or addresses. Schema.org is a shared markup vocabulary recognized by search engines to help with structured data efforts. Google provides a help section about structured data here. More information on structured data can also be found in our articles below.
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn...
Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website
The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google's...
Google Dataset Search: A new search service to find data from sciences, government, some news organizations
Using dataset schema, you can mark up your data to get it included in the new Google Dataset Search...
Google search adds dataset schema support to search results
Data nuts, here is your chance to get your data and charts looking pretty in the Google search results...
Google releases speakable markup for news publishers interested in Google Assistant
Google has released new markup and schema aimed at bringing more news content to the Google Assistant and Google Home...
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured...
Practice useful marketing for local business content success
As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3...
Ranking factors session recap from SMX Advanced 2018
If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the...
What do Google and a toddler have in common? Both need to learn good listening skills.
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their...
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you...
Google updates recipe markup for Google Search & Google Assistant
Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google...
Google announces new job posting guidelines & requirements
Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual...
Google may issue manual actions over job schema on expired job listings
You'd better remove job listings from your website shortly after you fill those positions, or Google may penalize your...
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain...
Google now wants larger images for AMP articles
Are you getting Google search traffic from the AMP-based top stories carousel? Make sure your images are at least 1,200 pixels...
Technical SEO in the age of semantic search and Google
Contributor Ryan Shelley explains that technical SEO is more important than ever -- but for long-term ranking success, understanding how Google...
What’s next for technical SEO?
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see...
Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work
Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured...
10 facts about rich results that all SEOs should know
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with...
Google launches new Rich Results testing tool with some rebranding
In addition to the new testing tool, Google is grouping all the names for these types of search results into the name "Rich...
