SEO: Structured Data & Schema.org
Structured data is a way for publishers to highlight content on their web pages to help search engines know exactly what certain words relate to, such as product review scores or addresses. Schema.org is a shared markup vocabulary recognized by search engines to help with structured data efforts. Google provides a help section about structured data here. More information on structured data can also be found in our articles below.
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to...
How to use Schema to create a Google Action
A new update makes Google Actions accessible to a broader range of marketers to build an Action from...
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search...
Google readies new markup rules for European news publishers
The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees....
Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured...
Google Search Console adds Video Enhancement, Video Appearances Performance reports
Google has new reports to help you with your videos in Google Search and...
Breadcrumb structured data reports now available in Google Search Console
The new report can help you debug issues with breadcrumbs displaying in the search...
Noticeable drop in reviews showing in Google search results
It has begun, Google is showing fewer review stars in its search...
Yoast 12.1 adds custom favicons to the mobile snippet preview
Also introduces more schema filters and matches Google’s search font size on...
Google Search Console adds Datasets to enhancement reports section
Check out this new report within Google Search Console and if you don't see it, do not...
Yes, you can add JSON structured data to the body of your pages
Head or body, Mueller explains that Google can read both just...
Google adds new movie structured data
Take note if you have movie listings on your web...
Bing showing a streamlined recipe carousel in search results
Users can still filter rich results according to time and...
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug...
Google deprecates social knowledge panel markup support
Be on the lookout for changes to your knowledge...
Yoast SEO 11.5 updates the mobile snippet preview
It replicates how your content is likely to appear in Google's mobile search...
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search....
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block...
Yoast SEO 11.3 lets you add an image of a person to its structured data graph
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be...