SEO: Structured Data & Schema.org
Structured data is a way for publishers to highlight content on their web pages to help search engines know exactly what certain words relate to, such as product review scores or addresses. Schema.org is a shared markup vocabulary recognized by search engines to help with structured data efforts. Google provides a help section about structured data here. More information on structured data can also be found in our articles below.
How to use schema markup to make an impression in search
Every business is unique in its own way and schema markup can help convey that in Google...
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...
Google to move the Structured Data testing tool to schema.org
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it...
How to get the most out of Google’s product Knowledge Panels
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in...
Google now supports shipping details schema for product results
Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google...
Google officially launches ‘licensable’ image label and filter in Image search
The badge is powered by structured data and part of an effort to help photographers get paid for their...
Home activities structured data now supported by Google Search
Google just added new search development documents for this structured data...
Google rich results test tool adds support for article structured data
Google keeps upgrading this tool to add more and more structured data...
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and...
Google Rich Results Test tool now out of beta
Google is deprecating the old Structured Data Testing...
Google adds ClaimReview or Fact Check schema support for images
This won't improve your rankings but it may lead to better click-through...
Google Search Console performance report gets recipe filters
Use these new reports to see how well your recipe markup is performing in Google...
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more...
Google Search Console adds new guided recipes reports
Get your recipe markup in order with these new Google...
Google Search Console now supports SpecialAnnouncement schema
The Rich Results Test tool now also supports SpecialAnnouncement...
Schema.org vs. what Google supports: Know the difference [Video]
And, expert SEOs discuss a Google Search Console feature that would ease their anxieties in this clip from Live with Search Engine...
What Google’s Search Relations team has been doing in response to COVID-19 [Video]
As the dominant search engine, Google has a responsibility to provide timely resources and fight misinformation. Search Advocate Daniel Waisberg...
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages and...
The White House wants us to use Schema for COVID-19 announcements
Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate. ...
New official Google advice on generating structured data with JavaScript
Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read...