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SEO: Structured Data & Schema.org


Structured data is a way for publishers to highlight content on their web pages to help search engines know exactly what certain words relate to, such as product review scores or addresses. Schema.org is a shared markup vocabulary recognized by search engines to help with structured data efforts. Google provides a help section about structured data here. More information on structured data can also be found in our articles below.

  • Latest

How to use schema markup to make an impression in search

Every business is unique in its own way and schema markup can help convey that in Google...

Martha van Berkel | Jan 11, 2021 at 8:00 am ET

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...

George Nguyen | Dec 31, 2020 at 8:00 am ET

Google to move the Structured Data testing tool to schema.org

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it...

Barry Schwartz | Dec 15, 2020 at 10:25 am ET

 

How to get the most out of Google’s product Knowledge Panels

What manufacturers and retailers need to know to take advantage of product Knowledge Panels in...

George Nguyen | Nov 2, 2020 at 1:54 pm ET

Google now supports shipping details schema for product results

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google...

Barry Schwartz | Sep 22, 2020 at 12:50 pm ET

Google officially launches ‘licensable’ image label and filter in Image search

The badge is powered by structured data and part of an effort to help photographers get paid for their...

Barry Schwartz | Aug 31, 2020 at 12:00 pm ET

Home activities structured data now supported by Google Search

Google just added new search development documents for this structured data...

Barry Schwartz | Aug 27, 2020 at 8:43 am ET

Google rich results test tool adds support for article structured data

Google keeps upgrading this tool to add more and more structured data...

Barry Schwartz | Aug 10, 2020 at 2:53 pm ET

How to get a Knowledge Panel for your brand, even without Wikipedia

Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and...

George Nguyen | Aug 3, 2020 at 9:00 am ET

Google Rich Results Test tool now out of beta

Google is deprecating the old Structured Data Testing...

Barry Schwartz | Jul 7, 2020 at 10:38 am ET

Google adds ClaimReview or Fact Check schema support for images

This won't improve your rankings but it may lead to better click-through...

Barry Schwartz | Jun 22, 2020 at 11:51 am ET

Google Search Console performance report gets recipe filters

Use these new reports to see how well your recipe markup is performing in Google...

Barry Schwartz | Jun 9, 2020 at 3:09 pm ET

Shopify SEO Guide: How to increase organic traffic to your store

SEO tips to fully optimize your Shopify site for higher rankings and more...

George Nguyen | May 21, 2020 at 10:41 am ET

Google Search Console adds new guided recipes reports

Get your recipe markup in order with these new Google...

Barry Schwartz | May 19, 2020 at 7:58 am ET

Google Search Console now supports SpecialAnnouncement schema

The Rich Results Test tool now also supports SpecialAnnouncement...

George Nguyen | May 5, 2020 at 10:24 am ET

Schema.org vs. what Google supports: Know the difference [Video]

And, expert SEOs discuss a Google Search Console feature that would ease their anxieties in this clip from Live with Search Engine...

George Nguyen | Apr 21, 2020 at 3:28 pm ET

What Google’s Search Relations team has been doing in response to COVID-19 [Video]

As the dominant search engine, Google has a responsibility to provide timely resources and fight misinformation. Search Advocate Daniel Waisberg...

George Nguyen | Apr 17, 2020 at 2:05 pm ET

SMX Overtime: Schema and structured data — hidden gold for SEOs

Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages and...

Chris Long | Apr 16, 2020 at 9:30 am ET

The White House wants us to use Schema for COVID-19 announcements

Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate. ...

George Nguyen | Apr 15, 2020 at 12:49 pm ET

New official Google advice on generating structured data with JavaScript

Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read...

Barry Schwartz | Apr 3, 2020 at 10:17 am ET
  • Previous Articles »
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