SEO: Structured Data & Schema.org
Structured data is a way for publishers to highlight content on their web pages to help search engines know exactly what certain words relate to, such as product review scores or addresses. Schema.org is a shared markup vocabulary recognized by search engines to help with structured data efforts. Google provides a help section about structured data here. More information on structured data can also be found in our articles below.
Google rich results test tool adds support for article structured data
Google keeps upgrading this tool to add more and more structured data...
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and...
Google Rich Results Test tool now out of beta
Google is deprecating the old Structured Data Testing...
Google adds ClaimReview or Fact Check schema support for images
This won't improve your rankings but it may lead to better click-through...
Google Search Console performance report gets recipe filters
Use these new reports to see how well your recipe markup is performing in Google...
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more...
Google Search Console adds new guided recipes reports
Get your recipe markup in order with these new Google...
Google Search Console now supports SpecialAnnouncement schema
The Rich Results Test tool now also supports SpecialAnnouncement...
Schema.org vs. what Google supports: Know the difference [Video]
And, expert SEOs discuss a Google Search Console feature that would ease their anxieties in this clip from Live with Search Engine...
What Google’s Search Relations team has been doing in response to COVID-19 [Video]
As the dominant search engine, Google has a responsibility to provide timely resources and fight misinformation. Search Advocate Daniel Waisberg...
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages and...
The White House wants us to use Schema for COVID-19 announcements
Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate. ...
New official Google advice on generating structured data with JavaScript
Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read...
Google ends support for data-vocabulary.org structured data in rich results
A last reminder to switch to schema.org markup before April 6 to maintain rich result...
Support for SpecialAnnouncement schema is coming to Google search
Support is still in development, but site owners can add the SpecialAnnouncement data type in...
How local businesses should be communicating with customers during COVID-19
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers...
Bing adopts SpecialAnnouncement structured data for COVID-19
The SpecialAnnouncement markup can be applied to coronavirus-related business, travel, health agency and testing center...
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your...
Video: Martha van Berkel talks about structured data
Does adding schema help improve your search rankings? Google says no...
Schema.org adds coronavirus-related structured data types in version 7.0
“SpecialAnnouncement” and “eventAttendanceMode” can help businesses provide event updates in the search...