Microsoft Ads introduces asset-level disapprovals
Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.
Microsoft Ads introduced two updates that could make campaign management and reporting clearer and more efficient.
The changes:
- Asset-level disapprovals: Ads are now disapproved only at the asset level – an image, headline, or text line – so the rest of the ad can keep running. This cuts wasted spend and prevents full campaign pauses over a single issue.
- Conversion reporting transparency: You can now see how long it takes for 90% of conversions – online or offline – to be recorded after a click. This insight helps evaluate performance and refine bidding strategies.
These updates solve two persistent problems: lost spend from blanket ad disapprovals and the guesswork around conversion lag.
Why we care. These changes reduce waste and improve data accuracy. Asset-level disapprovals keep campaigns live even when one element needs fixing. The new 90% conversion-lag metric shows when conversions actually register, leading to smarter bidding, steadier pacing, and stronger cross-platform comparisons.
First seen. John Sargent first flagged the changes on LinkedIn, and Microsoft Ads Liaison Navah Hopkins later confirmed them.
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