Microsoft Advertising removes Max CPC from new standalone bidding campaigns
Microsoft will remove Max CPC controls from new campaigns using several standalone automated bidding strategies starting Oct. 1.
Topic: Navah Hopkins
Microsoft Advertising rolls out AI Max globally for Search campaigns
Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.
Microsoft Advertising adds bulk editing for disapproved assets
Microsoft's now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving policy issues.
Straight from the source: 2026 Search Engine Land Awards judges reveal what makes an application award-worthy
Don't miss your chance to take home the highest honor in search.
Microsoft Ads expands LinkedIn targeting with job seniority filters
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
Microsoft Ads launches Product Explorer for catalog insights
Microsoft Ads' Product Explorer helps advertisers quickly identify catalog issues that may be limiting ad performance.
Microsoft Ads expands custom columns to include all conversion metrics
Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.
Microsoft Ads adds deeper reporting to Performance Max placements
Microsoft Advertising now adds conversion and spend data to PMax placement reports, giving clearer insight into performance.
5 competitive gates hidden inside ‘rank and display’
The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s how it works.
Microsoft Ads launches self-serve negative keyword lists for PMax
Shared exclusion lists now work across campaigns or accounts, with CSV export and match types handled like standard Search.
What’s next for PPC: AI, visual creative and new ad surfaces
Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.
Microsoft expands search themes in Performance Max to 50
Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.
Microsoft Ads introduces asset-level disapprovals
Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.
Microsoft makes Clarity mandatory for Syndication Partner publishers
Microsoft will count only Clarity-enabled ad traffic, requiring these publishers to install the tool or lose billable impressions and clicks.
Microsoft Advertising advertiser console down
This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.
Why your SEO and PPC teams need shared standards to unlock mutual gains
Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search channels.
Search Engine Land Awards 2025: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 27.
Microsoft to end nonprofit ad grant program in December
Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket.
Microsoft clarifies nonprofit ad grant program status
Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.
Microsoft Advertising suspensions: What triggers them and how to appeal
Are you facing a Microsoft Ads suspension? Verify, appeal, and follow up through official channels, or risk permanent bans.
What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.
Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Lifetime Budgets give advertisers more control over long-term spend, with flexible adjustments, refund protection, and simplified campaign management.
Google advertisers can now push campaign changes via Gmail
Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed.
Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values
Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality.
Microsoft hires Navah Hopkins as its new Ads Liaison
Navah Hopkins is the new Microsoft Ads Liaison. This marks a big move for both her and the company’s B2B and B2C focus.
Straight from the source: 2025 Search Engine Land Awards judges reveal what makes an application award-worthy
Don't miss your chance to take home the highest honor in search.
Discord enters the Ad arena
Discord’s new opt-in video ads offer brands "guaranteed" attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.
Google slashes Customer Match list minimums in Search Campaigns to 100 Users
Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage powerful audience targeting.
Google Ads AI Max: Automation with a side of anxiety
Google’s new AI Max for Search sparks mixed reactions from advertisers, blending automation promise with concerns over control and clarity.
Advertisers react to Google’s Performance Max Channel, Asset & Search Insight update
Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, frustration, and strategic reflection.
Google’s anti-privacy bill push sparks outrage among advertisers
Advertisers reject Google's campaign against California's privacy bill saying businesses should build consent-driven customer relationships.
Dealing with Google Ads frustrations: Poor support, suspensions, rising costs
Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.
Google Ads policy update: More ads, new rules
Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.
Google is exploring ads in new AI Mode
Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance.
Google Ads stop running for some advertisers
Starting March 1, some advertisers reported that their Google Ads were not serving. The issue was resolved March 3.
Google Ads run different auctions for each ad location
An update was made to the Google document on how the Google Ads auction works.
Google reverses stance on Performance Max campaign controls
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.
Google’s Performance Max placement rules create API confusion
Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.
Top 10 PPC expert columns of 2024 on Search Engine Land
Performance Max, lead gen, ChatGPT, value-based bidding, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2024.
Google Ads alert: broad match auto-toggle raises concerns
Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.