New Performance Max experiments have just rolled out

You can now test Performance Max updates in your account and monitor results before applying the changes.

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Google has just rolled out Performance Max experiments, and Twitter has taken notice.

Why we care. If you’re an advertiser using Performance Max, you can use this feature to test changes to your account before applying them permanently.

Recommendations as experiments. Last year Google launched the ability for advertisers to apply recommendations as experiments. In October, they announced that additional experiments were coming “in the following months.” Now, they have taken it a step further by giving you the same features for Performance Max campaigns.

Google has not officially announced the update.


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About the author

Nicole Farley
Contributor
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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