New Performance Max experiments have just rolled out
You can now test Performance Max updates in your account and monitor results before applying the changes.
Google has just rolled out Performance Max experiments, and Twitter has taken notice.
Why we care. If you’re an advertiser using Performance Max, you can use this feature to test changes to your account before applying them permanently.
Recommendations as experiments. Last year Google launched the ability for advertisers to apply recommendations as experiments. In October, they announced that additional experiments were coming “in the following months.” Now, they have taken it a step further by giving you the same features for Performance Max campaigns.
Google has not officially announced the update.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
