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    Official: Yahoo Says No To Microsoft

    The weekend rumor becomes reality. Yahoo has rejected Microsoft’s offer, saying it undervalues Yahoo. From the release: Yahoo! Board of Directors Says Microsoft’s Proposal Substantially Undervalues Yahoo! SUNNYVALE, Calif., Feb 11, 2008 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today said the Yahoo! Board of Directors has carefully reviewed Microsoft’s unsolicited […]

    The weekend rumor becomes reality. Yahoo has rejected Microsoft’s offer,
    saying it undervalues Yahoo. From the

    release
    :

    Yahoo! Board of Directors Says Microsoft’s Proposal Substantially
    Undervalues Yahoo!

    SUNNYVALE, Calif., Feb 11, 2008 (BUSINESS WIRE) — Yahoo! Inc.
    (Nasdaq:YHOO), a leading global Internet company, today said the Yahoo! Board
    of Directors has carefully reviewed Microsoft’s unsolicited proposal with
    Yahoo!’s management team and financial and legal advisors and has unanimously
    concluded that the proposal is not in the best interests of Yahoo! and our
    stockholders.

    After careful evaluation, the Board believes that Microsoft’s proposal
    substantially undervalues Yahoo! including our global brand, large worldwide
    audience, significant recent investments in advertising platforms and future
    growth prospects, free cash flow and earnings potential, as well as our
    substantial unconsolidated investments. The Board of Directors is continually
    evaluating all of its strategic options in the context of the rapidly evolving
    industry environment and we remain committed to pursuing initiatives that
    maximize value for all stockholders.

    Goldman, Sachs & Co., Lehman Brothers and Moelis & Company are acting as
    financial advisors to Yahoo!. Skadden, Arps, Slate, Meagher & Flom LLP is
    acting as legal advisor to Yahoo!, and Munger Tolles & Olson LLP is acting as
    counsel to the outside directors of Yahoo!.

    See WSJ: Yahoo Plans
    To Reject Microsoft’s Offer
    for more about how the news emerged over the
    weekend and Not So
    Crazy: Yahoo May Partner With AOL To Escape Microsoft
    on the latest rumor
    that Yahoo’s going to try and tie things together with AOL. Also see related discussion on Techmeme here.

    Postscript: Yahoo CEO Jerry Yang’s

    email
    to Yahoo employees on the rejection:

    yahoos

    as you’ll see from the news release we issued today, our board of directors
    has reviewed microsoft’s unsolicited proposal with yahoo!’s management,
    financial and legal advisors. after a careful evaluation, the board has
    unanimously concluded that the proposal is not in the best interests of yahoo!
    and our stockholders. of course, the board of directors is continuously
    evaluating all of its strategic options in the context of the rapidly evolving
    industry environment and we remain committed to pursuing initiatives that
    maximize value for stockholders.

    we believe microsoft’s proposal substantially undervalues yahoo!—including our
    highly recognizable global brand, large worldwide audience, significant recent
    investments in advertising platforms, future growth prospects, our ability to
    generate free cash flow and our earnings potential as well as substantial
    unconsolidated investments (like alibaba and yahoo! japan).

    you deserve the credit for the tremendously valuable business we have built.
    all of us in management, as well as the members of the board, deeply
    appreciate and respect what you have done and continue to do in order to
    maintain and enhance yahoo!’s leadership position in the online world.

    we have been very deliberate about the steps we are taking to position yahoo!.
    we are putting in place the pieces we need to accelerate growth by becoming a
    leading starting point for users and the must buy for advertisers. the global
    online advertising market is projected to grow from $45 billion in 2007 to
    $75 billion in 2010, and our more focused strategies position us to capture an
    even larger share of this market. we are moving to take advantage of this
    unique window of time in the growth of the online advertising market to build
    market share and to create value for stockholders.

    several key assets form a solid foundation as we execute this strategy.

    first, our global brand is a tremendous base from which to build leadership as
    the starting point for internet use: yahoo! is one of the most recognizable
    and admired brands in the world. we have some 500 million users (1 out of
    every 2 internet users worldwide). in the u.s., we are #1 in personalized home
    pages, mail, music, news, sports, shopping and travel. yahoo! also is #1 in
    time spent on our sites, an increasingly important metric for marketers.

    second, our substantial operating cash flow, which we expect to grow in the
    double digits in 2009, gives us the financial flexibility to execute our
    plans.

    third, we have made important investments in our core computing infrastructure
    that provides us greater scalability and increases the rate of iteration on
    core technologies like algorithmic search as much as tenfold. and of course, you’re familiar with our investments in enhanced search technology through panama.

    these assets—the brand, the audience, the financial strength, and the
    technology—position us to capitalize on this pivotal moment for yahoo! and
    the online marketplace. of course, our most important resource is you: the
    thousands of creative, passionate and committed yahoos who are executing our
    strategies to deliver value for users, advertisers, publishers—and
    stockholders.

    as you know, we have taken significant steps to refocus our business on our
    starting point—must buy strategies. and we’re making headway.

    starting points: our goal is to grow visits to key yahoo! starting
    points and properties, by approximately 15% per year over the next several
    years. and we’re on the move: we are the most visited site in the u.s., and
    the number of u.s. users grew strongly in the double-digits in 2007 on our
    yahoo.com home page alone. as our open platform takes shape it will
    significantly accelerate that growth.

    mobile, as an area of focus, is the biggest emerging starting point in the
    world. with twice as many mobile users as personal computer users and
    projections for substantial advertising growth in mobile, we have an
    important competitive edge as the number one mobile destination in the u.s.
    and we are building a superior mobile experience for yahoo! users to further
    capitalize on this opportunity.

    must buy: at the same time, we will increasingly make online
    advertising easier and more effective for marketers, opening up new ways for
    them to address consumers. our right media exchange, acquired last year, is
    more open and easy to use, simplifying transactions for buyers and sellers
    of online ad inventory. another 2007 acquisition, blue lithium, brings us
    best in class performance marketing. while we’ve historically tracked the
    success of our ad business by focusing on metrics related to our owned and
    operated sites, our goal is to increase the percentage of the total online
    advertising demand we touch—to 20% of our addressable market over the next
    several years, from an estimated 15% in 2007.

    our newspaper consortium, is a great example. it has grown to more than 600
    newspapers, up from just 264 just seven months ago. combined with ebay,
    comcast, at&t and others, we are creating a valuable, unique network of
    premium sites to serve our advertisers.

    our key strategies will be enhanced by our adoption of platforms that
    welcome third party developers and encourage new applications that will
    enrich the user experience.


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    About the Author

    Danny Sullivan
    Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.