Optimization score comes to Google Ads app

And so does Dark mode.

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Google really wants you to be able to pay attention to optimization scores — wherever you are. The metric is now front and center in the Google Ads app.

Why we care

Google is continuing to increasing prominence of — and emphasis on — optimization score in Google Ads accounts. The score is now a key part of the requirements for agencies to achieve Google Partner status.

Optimization score is meant to be a reflection of “how well your account is set to perform.” The recommendations tied to optimization scores are also generated automatically. Some can be useful, but not all will make sense for a campaign, and advertisers need to evaluate the recommendations with that in mind.

You’ll now see the account-level optimization score on the main Overview screen when you open the Google Ads app, and you can swipe through to see campaign-level scores.

“Campaigns that have recommendations with the highest potential impact are listed first, so you can prioritize actions that will drive performance,” Ryan Beauchamp, Product Manager, Google Ads explained in the announcement.

Google Ads App Optimization Score
Image: Google.

More on the news

  • Notifications. You can get notifications when your optimization score changes by opting-in on the Settings page, which is located under the “More” menu at the bottom of the screen.
  • Dark mode. The app also now has a Dark mode option. It will be enabled automatically if you’ve got Dark mode set on your phone. You can turn it on persistently in the app from the Settings page.

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About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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