SearchCap: AdWords Currency Conversions, Bing Image Widget, & Shopping Campaigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts

  Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the switch done right and the new campaigns […]

• Search In Pics: Google Shark Fin, Chocolate Balls & Yo Yo Ceilings

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Not Google Meatballs: Source: Google+ Google Leaf Light Shields: Source: Google+ Google Shark Fin For Sale: […]

• Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site

  Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of image widget you want on your site and then simply copy and paste the given […]

• New Google Ad Format Only Changed User Behavior For 3 Months

  Google rolled out a new design for its search engine results pages back in March, but the changes don’t seem to have had a lasting impact for search ads.

• AdWords Adds Single Currency Reporting For Conversion Values

  AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from Google Analytics can assign a currency to them, and […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• More Twitter E-Commerce Plans Emerge; Payments Startup Stripe Said To Be On Board
• Content Marketing: What Separates Success From Failure? [Rand Fishkin Interview]
• Estimote Intros iBeacon-like Stickers For Everyday Use
• Get With The Programmatic: A Primer On Programmatic Advertising
• Walmart’s New Savings Catcher: The Killer App
• Fortune 500 Blogging Down 3% This Year, First Drop In 7 Years [Survey]

Search News From Around The Web:

Industry

• Google’s Matt Cutts Does ALS Ice Bucket Challenge, Search Engine Roundtable
• Is Google Too Big for Pittsburgh?, BusinessWeek
• The COMPLETE Google Leaked Panda Do and Don’t List, Josh Bachynski
• Video: Google Ice Bucket Challenge, European Link Penalties, Bing Image Widgets & AdWords Features, Search Engine Roundtable

Local & Maps

• Google Maps Dropping Reviews Overlay Lightbox, Search Engine Roundtable

Searching

• Answer: The shortest–and flattest–route there., SearchReSearch
• Fresh Look of Scholar Profiles, Google Scholar Blog

SEO

• A Guide To Pinging Safely, Raven Blog
• Google & Server Status Code HTTP 418 – I’m A Teapot, Search Engine Roundtable

SEM / Paid Search

• Pay-Per-Click (PPC) Advertising Tips for Local Businesses, SEMrush Blog
• Unified Device Targeting in Bing Ads: Answers to Frequently Asked Questions About Next Month’s Changes, Bing Ads Blog

Search Marketing

• 6 MORE Ways to Uncover Profitable Long Tail Keywords, SEMrush Blog