SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Despite Documented Performance Lift Brands Still Confounded By Local Search
  Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national” or pure brand campaigns – sometimes dramatically. Source: Local Search Association ad performance insights database (2014) Despite the […]
• Google Maps, Yelp & Local SEO In 2015
  When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your site, you’re likely missing out on opportunities. Google’s Pigeon […]
• Search In Pics: Google Hanukkah, DMOZ Mozzie & Google’s Double Rainbow
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Double Rainbow: Source: Google+ Mozzie From DMOZ: Source: Twitter Google Animated Dreidel: Source: Google+ Google […]
• Bing Search Adds AMBER Alerts
  Bing sources data from National Center for Missing & Exploited Children databases for their new AMBER alert box.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Ingenious Stunt Tricks Real Pets With TV Pets
• Instagram’s Fake Account Purge Mostly Spares Top Brands
• Special Report: Will People Ever Buy Through Social Media?
• 10 Things That SEOs & Developers Need To Know In Order To Work Successfully Together
• Top 10 Tweeted TV Shows In 2014: “The Walking Dead” No. 1, But “The Voice” Sets Single-Episode Record
• IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 Billion
• The Death Of The Keyword (As We Know It)

Search News From Around The Web:

Industry

• U.S. judge concerned Google antitrust lawsuit too vague, Reuters
• Google’s Polish Spam Fighter, Karolina Kruszyńska Leaving Spam Team, Search Engine Roundtable
• Google: Europe’s Favorite Villain, New York Times

Local & Maps

• Do some holiday (window) shopping with Google Maps, Google LatLong
• Pigeon Update Rolled Out Beyond USA?, brightlocal.com

Search Marketing

• 5 Secrets to Grow Your Website Traffic In Less Than 60 Days Using Organic Methods, Ahrefs Blog
• Google News Publisher Newsletter Coming Soon, Search Engine Roundtable
• Video: Google Knowledge Graph Freebase, News Archives Back, Bing & Facebook & Spain News Loophole?, Search Engine Roundtable

Searching

• How do users interact with SERPs on mobile devices?, justinbriggs.org
• Google Images In Germany Drops Image Previews, Search Engine Roundtable
• How Google Crawls and Indexes Web Pages, www.quicksprout.com

SEM / Paid Search

• Get your Shopping certification today on Google Partners, AdWords Agency Blog
• 4 Google Analytics Widgets That’ll Help Prove Value This Christmas, www.silverbackstrategies.com
• Currently Running AdWords? Here’s Why You Should Also Be Using Bing Ads, www.searchenginepeople.com
• Google Analytics Audit – Conversions, Goals & Ecommerce, authoritylabs.com
• Next Level PPC Strategies for eCommerce Advertising!, www.techwyse.com
• Paid Search: 3 things you should know while running a PPC campaign, sherpablog.marketingsherpa.com
• Reassessing My 2014 PPC Suggestions And Looking To 2015, PPC Hero
• Think Big, But Cautiously When Moving PPC Accounts, www.searchenginejournal.com
• Your Voice, Heard: State of SEM, 3qdigital.com

SEO

• 5 Fundamental SEO Metrics That Can Establish the Value of any Website, SEMrush Blog
• How Google Crawls and Indexes Web Pages, quicksprout.com
• Information Architecture for SEO – Whiteboard Friday, Moz
• Mobile SEO and app deep-linking: keys to m-commerce in 2015, www.internetretailer.com
• Old-timey SEO Strategies (and why we don’t do them anymore), SEO.com
• SEO predictions – The future of SEO in 2015, Vertical Leap