Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

SearchCap: The Day In Search, March 10, 2014

Matt McGee on March 10, 2014 at 5:00 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Using First-Party Data For SEM On Google & Way Beyond!
As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data — is first-party data. This article will show you how you can use the data you already have about your best (and worst) customers to improve your online […]
Google Sees Deeper App Content As Key To Mobile Usage
Google is the dominant mobile search engine with nearly 90 percent of the market in the US and an even greater share internationally. The problem is that search engines aren’t used as often in mobile. Large volumes of content are consumed in apps. Google is trying to address that challenge by indexing more app-based content, including […]
EU Settlement Nearly Done, Google Antitrust Drama Shifts To India
Although the Google antitrust settlement in Europe isn’t final it appears we’re in the final minutes of the final act. There still may be a surprise or two in store but we mostly know how this story is going to end. Now it appears the Google antitrust drama is shifting to India, where an antitrust investigation against […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

DuckDuckGo: The privacy search enginer ruffling Google’s feathers, Telegraph

Link Building

How to Use Passive Link Detection, SEO Theory
Link Building Tactics I’m Focusing on this 2014, Kaiserthesage

Search Marketing

SEM / Paid Search

Bing Ads March Update: Reporting Improvements Help You Do More with Your Campaign Data, Bing Ads Blog
Do Long-Tail Keywords Matter in PPC?, PPC Hero
Microconversions: A Critical Piece in the PPC Bidding Puzzle, Rimm-Kaufman Group
Why Paid Search?, Bing Ads Blog

SEO

The Incomplete Google Ranking Signals, Part 1, SEO By The Sea
10 Guidelines for Putting NAP Info on Your Site for Local SEO, www.localvisibilitysystem.com
Airtight SEO Audits, Part 5: Avoid Spam and Black-Hat Techniques, 3Q Digital
Can sites do well without using spammy techniques?, YouTube
Google Does Look At Your Other Sites For Manual Actions / Penalties, Search Engine Roundtable
Google’s Matt Cutts On Breaking A Google Penalty, Search Engine Roundtable
Is Google Killing Its Own Ranking Algorithm With Scare Tactics?, Forbes
Rankings Aren’t All That: How to Really Track SEO Improvements, Portent

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.