SearchCap: Google restricts Keyword planner, quality score changes & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google officially throttling Keyword Planner data for low spending AdWords accounts
  Aug 13, 2016 by Greg Finn

  Not a big AdWords spender? You may notice a lack of data in your Keyword Planner account.

• Google adds Export to Report Editor option in AdWords
  Aug 15, 2016 by Ginny Marvin

  Users no longer have to generate Report Editor reports from scratch or rely on predefined options.

• The secret to writing awesome local content
  Aug 15, 2016 by Greg Gifford

  Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.

• ‘Omnichannel’ may never catch on, but it’s the next big thing for local
  Aug 15, 2016 by Wesley Young

  Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.

• Google will soon report null Quality Scores for new & low-activity keywords
  Aug 15, 2016 by Ginny Marvin

  The null replaces the current default Quality Score of 6 for new keywords.

• Check out my BIG SMX East Preview. Then register & save!
  Aug 15, 2016 by Chris Sherman

  Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• [WATCH] Marketing Land Live #24: Twitter’s abuse problem, Facebook News Feed changes & more
• Using popular culture to drive local positioning
• Microsoft, Salesforce among first certified companies under US-EU Privacy Shield
• Keyword-driven ASO: a quick primer
• Why every digital advertiser should demand transparency
• Designing dashboards people will actually use
• MarTech Today: CRM for ad agencies, Facebook Video Metrics & AMP Ad Landing Pages
• Twitter turns stickers into ads for brands but won’t say how it’s charging for them
• Blab shuts down its live video platform

Search News From Around The Web:

Local & Maps

• Apple Maps transit coverage comes to San Antonio & Dallas Fort-Worth, appleinsider.com

Link Building

• Introduction to Link Building – Chapter One, Ignite Visibility

Searching

• Google Adds New "People Also Ask" Carousel to Desktop Search Results, thesempost.com
• Google Testing AMP For Web Pages In The Wild, Search Engine Roundtable

SEO

• Did Google Boosts HTTPS Ranking Signal? Nope But More HTTPS Results In Top Ten., Search Engine Roundtable
• Google To Support Schema.org Version 3.1 Soon?, Search Engine Roundtable
• How to Become a Marketer Who’s Obsessed with Metrics, quicksprout.com
• Should You Implement AMP Pages on Your Site?, Builtvisible
• User Experience and Content Quality Are Part of SEO, Stone Temple
• What Is Time To First Byte, And How To Improve It, Search Engine People

SEM / Paid Search

• Changes to quality score in AdWords scripts, Google Ads Developer Blog
• Enhancing Protection of Endangered Animals, Bing Ads Blog
• Google Expands Deal Labels To Knowledge Graph, serptests.com
• New Cross-Device Reports And Benchmarks, PPC Hero