SearchCap: The Day In Search, August 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up
  In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been percolating in the PPC community. Robert Brady wrote a post illustrating that the cost per conversion reported in AdWords does not always match the manual calculation of dividing reported spend by reported conversions. Mark Jensen at Get Found First followed […]
• Google Does Love Windows Phone, When It Comes To Search — Angering YouTube Users
  Google doesn’t care about Windows Phone, given the latest spat over its YouTube app? Think again. Google cares very much, at least when it comes to search. That apparent double-standards is something users of its Windows Phone search app have taken to its review page to express upset over. Windows Phone Doesn’t Matter To Google? […]
• Search In Pics: Google Bus, Glass Welcome Here & Google Stair Case With Keywords
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Bus: Source: Google+ Google Glass Welcome Here: Source: Google+ Google Stair Case With Search Trends: […]
• Building An Enterprise-Level Search Marketing Team: Part 2
  In July, I began my two-part series on building an enterprise-level search marketing team. We left off with a review of the essentials for SEO, including all the technical and editorial factors that can hinder your website’s rankings in the search engines. If you’ve followed my recommendations thus far, you’ll have hired a reputable search guru, […]
• 5 Ways To Get Way More Results From Link Building Outreach
  If you’ve heard me talk, you know that I’m ridiculously passionate about link building that, ahem, works. I mean, getting a couple links out of a campaign is nice. After all, a link is a link. But if you’ve done all the work to find 100 “webmasters,” researched their background and contact info, sent each […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Aer Lingus’ #SocialJet Promotes Facebook, Twitter Accounts On The Fuselage
• New Data Insights On Pinterest’s Potential
• EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors
• The Google vs. MSFT YouTube App Spat Has Officially Erupted

Search News From Around The Web:

Industry

• Flickr founder Stewart Butterfield’s new Slack signed up 8,000 companies in 24 hours, VentureBeat
• Overcoming Client Objections – Whiteboard Friday, Moz

Local & Maps

• App stores, portals and discovery, Benedict Evans
• Hope or Hype: Is Responsive Design Important?, CanuckSEO
• Local Search Needs a Standard Business Listing, Street Fight

Link Building

• Google Has Made People Afraid To Link, WebProNews

Searching

• Flexible travel date airfare search ain’t what it used to be, Airfarewatchdog
• Google Translate App Adds Afrikaans, Greek, Hebrew & Serbian To Image Capture Feature, Search Engine Roundtable
• How to Find Free Images With Google’s Advanced Image Search, Search Engine Watch
• Interactive shopping: Web & Mortar at Google I/O, Google Commerce

SEO

• 0-100K Uniques? The Role Social Plays On Search Ranking, Search Engine Journal
• Going Back to SEO Basics to Increase Conversions, SEER Interactive
• My Authorship Snippets Returned To Google’s Search Results, Search Engine Roundtable

SEM / Paid Search

• The Most Important Element of PPC Ad Copy, Beyond the Paid

Search Marketing

• Video: Google On Widgets Links, Link Fears, My Answers & Location Sharing, Search Engine Roundtable