SearchCap: The Day In Search, December 4, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Take Twitter Campaigns To The Next Level With SEO Data

  You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO. Integrating your online marketing […]

• SEOmoz Gets Into Local Search With GetListed.org Acquisition

  SEO software provider SEOmoz has announced its acquisition of GetListed.org, a software company offering a popular tool for small business owners looking to improve their local search engine visibility. The purchase price is reported to be about $3 million in cash and stock. As part of the purchase, GetListed CEO David Mihm will be joining […]

• The Competitive Linking Analysis Trap

  Several years ago, the search engines began to slowly turn off the fire-hose of linking data they freely gave anyone familiar with the link: operator. That operator became just about useless as a method for detecting competitor links, potential link targets or competitive intelligence, etc. I have a vivid memory of speaking at one of […]

• What’s The Real Value Of Local TLDs For SEO?

  With the extensive localisation controls provided in Google’s webmaster tools these days, is there still a case for multinational strategies using local TLDs for SEO benefit?

• Fraudulent DMCA Requests Spike After The Google “Pirate Update” Algorithm

  Remember in August Google launched a new algorithm we coined the Pirate Update? It basically looked at the number of valid DMCA takedown requests processed and used that data to downgrade the rankings of sites that were found to be abusive in this area. Since then, it appears some people have been abusing the algorithm. […]

• Infographic: SEO Hot Cities – New York, San Francisco & LA

  So you want to be an SEO? Try moving to New York, San Francisco or Los Angeles, which have the most job postings. Being an SEO might lead to bigger things, too, as the skill is listed as part of jobs such as “marketing manager” and “director of marketing.” These stats come from an infographic […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Despite Smaller Share iOS Devices Generate 67 Percent Of Mobile Internet Traffic
• Digital Advertising Agencies 2013: A Buyer’s Guide
• Smartphones Are For Shopping, Tablets Are For Buying
• Pinning The Competition: Pinterest’s Four-Digit Growth Is Tops Of 2012
• Urban Airship Acquires PassTools Maker Tello to Turn Passbook Loyalty Cards And Vouchers Into Dynamic “Apps”
• Selling Social Media To Senior Execs: Tips For Making The Case With Data
• The Great Exaggeration: Optimization

Search News From Around The Web:

Applications & Portal Features

• Gmail update for Android 4.0 and 4.1 users adds resizable messages and swipe to archive feature, The Verge
• The Gmail app for iPhone and iPad: version 2.0, Official Gmail Blog

Business Issues

• Announcing Our Acquisition of GetListed & Plans to Help Local Marketers & SEOs, SEOmoz
• Apple’s ITunes Would Be One of World’s Biggest Media Companies, Bloomberg
• Google Cranks Up Its Patent Engine, New York Times
• Google’s Media Campaign Against the UN Slapped Down, Forbes
• Google’s Schmidt: Explainer-in-Chief, Wall Street Journal
• Mary Meeker’s Latest Must-Read Presentation On The State Of The Web, Business Insider
• Yahoo Acquires Startup OnTheAir, Business Insider
• Yahoo sees several flaws in $2.7 bln Mexico ruling-source, Reuters

Local Search & Maps

• Google I/O 2013 dates announced: starts May 15th, registration to open early next year, engadget.com

Link Building

• Rand Fishkin for the 12 Days of Linkmas, iAcquire Blog
• 7 Advanced Link Building Strategies for a Competitive Edge, Search Engine Journal
• Don’t build links, build bubbles…, distilled
• How to Find Just One Link for Your Site, Search Engine People

Searching

• Google’s Knowledge Graph Expands To More Languages, Including Italian, French, Japanese And Russian, TechCrunch

SEM Industry

• Are Search Engine Optimizers a Dying Breed?, northcutt

SEO & SEM

• 12 PPC Lessons Learned Over 12 Years, PPC Hero
• 5 Top SEO Fallacies: A Myth-Busting Rant, Search Engine Watch
• 6 Personal Branding Hacks: A Cheat Sheet for People with Common Names, Search Engine People
• Bing Ads Cure Keywords Caught in Bad Romance, Bing Ads Blog
• December 2012 Google Webmaster Report: Panda & Image Update, Penguin Rumors, Search Engine Roundtable
• Demographic targeting in Ad Groups, Google Ads Developer Blog
• Google AdWords Remarketing Tips, koozai.com
• Google: Invalid URLs Are Normal & Don’t Hurt Your Site, Search Engine Roundtable
• PPC Chat Streamcap – Year Over Year PPC Reporting, theppcblog.com
• Remarketing with Google Analytics – Building Targeted Audiences, stateofsearch.com
• The supermarket guide to SEO, VerticalLeap
• Why might the estimated number of results change when going from page 1 to page 2?, YouTube
• Why Use Google AdWords? 10 Reasons to Use AdWords for Marketing, WordStream