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SearchCap: The Day In Search, February 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Zen Of PPC Campaign ReportingOkay. It’s February. We’ve finally got all the year-end reporting and summaries for our clients done and delivered, and have set forth to meet our new […]

Barry Schwartz on February 4, 2013 at 5:00 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

The Zen Of PPC Campaign ReportingOkay. It’s February. We’ve finally got all the year-end reporting and summaries for our clients done and delivered, and have set forth to meet our new plans and objectives for 2013 with big, fresh PPC budgets. And, except for the fact that it seems I am three months behind after only three weeks into the […]
Infographic: When Link Building Turns Into A LinkpocalypseIf you want to succeed with gaining search traffic through SEO, building links is one of the most important ranking factors that can help you. But go too far, and the search police might crack down on you. How do you avoid a disaster? To help, the folks at DNA created a ”Link Apocalypse” infographic summarizing some recent missteps […]
Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013We hear a lot about how TV viewers often multitask with a second device, followed by evidence such as Twitter hashtag activity and Facebook likes. While we absolutely flocked to Twitter in droves yesterday during the game, we also had search engines at the ready to provide us with those #infiniteanswers Amy Poehler was […]
How To Do Mobile Keyword Research In 2013As promised last month, I’ll be sharing more information about how to do mobile SEO specifically and less about why to do mobile SEO. This month, I’m going to go through how to do mobile keyword research. First, though, a brief explanation of why to do mobile keyword research. Mobile Keyword Research Then & Now […]
How Local Businesses Can Leverage New Facebook & Foursquare FeaturesRecently, Facebook and Foursquare announced new features that will drastically change the ways local businesses leverage the social networks to build customer loyalty and drive new sales. With Facebook, the introduction of Graph Search provides businesses with greater incentive to invest time and effort in their presence on the site so they can appear among the […]
Searching for the Super Bowl Start Time: 2013 EditionSurely every organization managing an event site knows at this point that people want to know what time things start. And that those potential viewers are likely to turn to Google to find out. This year, Google just provides the answer right at the top of the page: February 3rd at 3:30 pacific. Just as […]
The Lead Up To the Super Bowl: How Are We Searching?Since 2009, I’ve been writing articles here on Search Engine Land about how Super Bowl commercials influence online behavior and how well (or not) advertisers have taken advantage of that online opportunity. One clear trend has been that each year, these commercials trigger increased online activities. This is both because each year, we are more likely […]