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SearchCap: The Day In Search, July 13, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Needs Assessment: Key 1st Step For Successful Search Marketing My last article, How To Structure an In-House SEO Team, stated that once business goals and KPIs are established, in-house marketers must […]

Barry Schwartz on July 13, 2007 at 4:02 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Needs Assessment: Key 1st Step For Successful Search Marketing
My last article, How To Structure an In-House SEO Team, stated that once business goals and KPIs are established, in-house marketers must conduct a needs assessment for both the in-house search team and the Web site. Your Search Engine Marketing Needs Assessment Report (SEMNAR) is the anchor for future…
Microsoft On Search Gains & Live Search Club
Earlier this week, Microsoft got some positive news about its search share growing thanks to a Live Search Club program it started in May. But then came the criticisms. Was the traffic just off people using robots to win prizes? Nope, says Microsoft. I had a short talk with the…
Search in Pictures: Google Toes, Yahoo & Trump, Ask’s Marketeers
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more….
Jakob Nielsen On Search Usability
I’m currently working on a column (series?) for Just Behave where we’ll explore what the search results page might look like in the year 2010. As part of that I sent out invitations to a number of my contacts in the usability world, including Marissa Mayer (Google), Michael Ferguson…
Google Free Friday: Ask.com’s Turn Moves To Next Monday!
Remember Google Free Friday? Last week, I posted info to help those trying out AOL as an alternative. Today, it was supposed to be Ask.com’s turn. But I’m afraid the launch of our Sphinn social news and sharing site has put me behind. So I’m moving Ask’s Google Free Friday…
Google’s Schmidt: Viacom, A Company Built From Lawsuits
Google takes swipe at Viacom, talks social networks from Reuters reports Google’s CEO, Eric Schmidt as saying “Viacom is a company built from lawsuits, look at their history.” Schmidt said this while be asked questions at a hotel bar at the 25th annual Allen & Co. Schmidt added, “Look who…
Google AdSense For Mobile Begins Limited Beta
Self Made Minds informed us that he has been invited to participate in a new beta for AdSense for Mobile ads. He received an email last night offering him an invitation into this limited beta. The email said in part:…
Chinese Company, Guge, Sues Google Over Name
Cheeky China company says to sue Google over name from Reuters reports Beijing Guge, a Chinese company, is suing Google over their name. Beijing Guge wants Google to change their corporate name to something else. Beijing Guge says that they get tons of phone calls with people confusing Guge for…
Free Webcast Next Week – Offline Conversions: The Missing Metric
Join us next week for a free webcast from our sister site, Search Marketing Now: Offline Conversions: The Missing Metric, Thursday, July 19 at 1:00 PM EDT. Tracking offline conversions has always been a challenge for online marketers. Studies show that nearly two-thirds of sales that being online are closed…