SearchCap: Voice assistant study, SEO audits & PPC budgets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Surefire tactics to get the most value out of budget-limited campaigns
  Apr 27, 2018 by Amy Bishop

  Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend.

• The first steps of your SEO audit: Indexing issues
  Apr 27, 2018 by Janet Driscoll Miller

  Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit.

• Search in Pics: Parrots at Google, VHS tape library & scary client masks
  Apr 27, 2018 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google uses this scary client masks: Source: Instagram Girl scouts meet at Google: Source: Instagram Parrots […]

• Study: Google Assistant most accurate, Alexa most improved virtual assistant
  Apr 26, 2018 by Greg Sterling

  While one new study on voice assistants compares the quality of different providers’ answers, the other drills into Google’s data sources for 22 verticals.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Sprinklr adds AI to its customer experience platform
• Customer acquisition on social media — with your own data
• Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

Search News From Around The Web:

• Baidu Announces First Quarter 2018 Results, PR Newswire
• Content for Answers: The Inverted Pyramid – Whiteboard Friday, Moz
• Duplicate content: causes and solutions, Yoast
• Google app replacing Assistant’s ‘What can you do?’ section, 9to5Google
• How to Build an AdWords Account – Campaign & Network Settings, Portent
• The Difference Between Page Speed & Site Speed for SEO, Adam Riemer
• What’s Better Google: Wrong Hreflang Or No Hreflang?, Search Engine Roundtable