Google tests bigger Local Services Ads
Google may be giving local advertisers more visibility possibly meaning a growth of investment in its pay-per-lead ad business.
Google may be giving local advertisers more visibility possibly meaning a growth of investment in its pay-per-lead ad business.
Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.
Google Ads will switch Demand Gen campaigns optimized for VTC on Discover from CPC to CPM billing starting July 15.
Clear branding and positive user experiences may play a larger role in maintaining Google Search ad reach going forward.
Google's updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.
Google says Search Query Reports may not show exact searches as AI-driven intent matching expands in Google Ads.
Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.
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Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user attention.
Advertisers should review and verify all phone numbers in their ads, as Google will soon disallow any linked to fraud or past policy violations.
YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.
Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.
Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification rules the same.
Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and App campaigns.
Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.
The 'Ads funded by' section is now in Google's My Ad Center. Google Search will show the payment profile name as the payer name.
The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns.
Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.
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Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions.
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The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year.
Advertisers are criticizing the lack of information about this new ad format, making it difficult to measure campaign performance.
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you're not happy with either.