The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Staff
Nicola Agius's latest articles
Threads now has its own version of hashtags
Meta's latest feature, dubbed "topic tags," introduces a fresh avenue for users to explore and discover brands.
Google Analytics 4 rolls out new reports for linked 360 campaigns
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis.
X launches its ChatGPT rival: Grok
Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses.
Google is rolling out programmatic bidding for limited ads
Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
GA4 updates explorations date range, data retention settings
Marketers will need to take action if the updates are likely to affect their Google Analytics accounts.
Google Ads gambling and games policy updated
Google will start accepting and running Ads from some sports betting and lottery couriers, starting next week.
Google Ads updates Cryptocurrencies and related products policy
Advertisers will need to be certified and meet Google's specific requirements. The new policy takes effect in January 2024.
Google advertisers can now opt out of Search Network
This news follows allegations in an Adalytics report about Google's ads appearing alongside potentially harmful content.
Google Analytics 4 audiences are rolled out on Google Ads
GA4 has also introduced additional dimensions to its audience builder, segment builder, customer reports builder and data API.
Google Local Service Ads roll out impression share data
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
Google Merchant Center Next will soon support rules and supplemental feeds
Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate.
Meta to launch Threads in the EU within weeks
The news comes just days after X's biggest advertisers boycotted the platform.
Reddit launches new Conversation Placement ad formats
Carousel Ads and Product Ads are now globally accessible to all advertisers.
Google Merchant Center is removing 4 attribution models from conversion tracking
First-click, linear, time-decay, and position-based options will no longer be available.
Google will pay Canadian publishers $73m a year to keep news links in search
The search engine threatened to stop serving news in response to a new law forcing tech companies to pay for news content.
Pinterest rolls out AI body type filter to improve search inclusivity and engagement
The new technology can help consumers make purchasing decisions, potentially leading to a significant increase in conversions.
YouTube updates Product Drops tool for enhanced accessibility and control
The live shopping stream feature is expanding to more creators, and will offer increased flexibility in terms of timings.
Google Ads boss Jerry Dischler steps down
The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan.
Reddit launches new certification in engaging ad creatives
Marketers who complete the course will become a Reddit Ads Creative Certified partner and receive a digital badge to showcase.
LinkedIn rolls out performance measurement and Document Ads enhancements
The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action.
Google denies placing search ads on compromising websites
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
Google policy update will restrict consumer finance ad targeting
Enforcement begins in February, and violations may lead to warnings, followed by possible account suspensions.
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
Microsoft Advertising launches new tool for enhanced ad revenue analytics
The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.
TikTok launches new tool to help creators improve engagement
Creative Cards provide suggestions on how to create content that resonates more effectively with the TikTok audience.
Google Bard can now answer questions about YouTube videos
Google is expanding Bard's capabilities to boost engagement on YouTube.
YouTube steps up roll out of Shorts ads
Marketers have reported seeing the solution on their accounts for the first time, with general availability expected within months.
Google is updating its Video publisher policy
The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies.
Google tells ‘freaked out’ advertisers to ignore account suspension notification
A technical problem caused the email to be mistakenly sent to some marketers just hours before the Thanksgiving holiday.
Best of SearchBot: Create a Facebook post promoting Black Friday deals
A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals.
Snapchat is testing an ad-free subscription
A new $10.50 monthly tier offers users the ability to explore the platform without disruption from Story and Lens ads.
YouTube is deliberately ‘suboptimal’ for people using ad blockers
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.
Google Ads investigating issue impacting AdMob
Users are having trouble getting the latest AdMob data because some clicks are not showing up in the reports.
Google Ads is updating Location asset requirements
The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.
Google Ads no longer supports Store Sales Direct
Google has removed Store Sales Direct (SSD) as a standalone product to simplify the overall Store Sales product.
Google shares automatically-created assets FAQ and marketers give their verdict
Ginny Marvin, Product Liaison at Google, has addressed some of the most asked questions she receives about ACA.
Google announces update to child and teen ad policy language
Google is revising the language in three child and teen ads policies to offer increased clarity and transparency.
Apple pulls all ads from X amid antisemitic and far-right content concerns
The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause advertising on the platform.
Meta unveils new AI tools for video asset creation and picture editing
Emu Video and Emu Edit are set to be rolled out to both Instagram and Facebook.