Huge news last night was that Yahoo announced that they will be launching their new ranking algorithm for their sponsored search ads on February 5th. The new ranking model is a huge change from the old model, which was based on a pure auction bidding environment. Now advertisers are going to have to worry about […]
Over the past decade, I’ve seen a lot of search tools that were supposed to transform my life. Few of them have. But Techmeme was one of those. When it kicked off back in September 2005, I wrote a review, gave it a preliminary thumbs-up and soon found myself addicted. It has become my newspaper, […]
Google Answer to Filling Jobs Is an Algorithm at the NY Times (also at International Herald Tribune) describes how Google is changing their hiring process to accept a more diverse set of candidates. They have designed a detailed online survey that is now being sent out to Google’s job application database. The survey is automatically […]
Some processes covered in patents granted last week by the US Patent and Trademark Office: Microsoft reranking results based upon redundancy of information, Ask reranking pages based upon affinities between searchers, Hewlett-Packard creating queries for searchers to investigate from scanned documents, and; Exalead forming dynamic query refinements from words found in documents located within search […]
Search engine marketer Mike Blumenthal on his blog, “Understanding Google Maps & Yahoo Local,” has been doing an interesting investigation to try and understand the Google Maps and local search algorithm and what factors influence those rankings. As a basic matter, Google uses different algorithms for general and local search results. I spoke with Mike […]