Social Responsibility And The Small Business
In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer...
Bill Slawski
Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO and web promotion since the mid-90s, and was a legal and technical administrator in the highest level trial court in Delaware.
Representing Your Business on the Social Web
The Web is getting more social, and the internet allows conversations between consumers and those who sell goods and services online on a scale that...
Starting Conversations with Contact Pages
Starting out with my first website in 1996, I hadn’t realized that one of the most important pages that I had put on the site was a contact...
Making a Good Impression With About Us Pages
Sipping on a cup of coffee on a Wednesday morning in the lounge of the local bowling alley last summer, surrounded by shop keepers and insurance...
Should A Small Business Blog?
More and more small businesses are starting blogs on the Web, and it’s a positive development, if done correctly. One of the benefits is the...
The SEO of Everyday Pages
There’s a kind of page that shows up on websites that I think of as everyday pages. These are commonly appearing pages that you might see on...
11 Steps to Developing a Web Literacy
The Web reaches out to embrace businesses online, even if the owners of those businesses hesitate at the attempt. There are many that haven’t...
Small Businesses Getting Social: Individual and Community Efforts
In the online world, we’ve seen the emergence of social networking sites that allow for the discovery and sharing of websites, of bookmarks, of...