Social Responsibility And The Small Business
In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer...
Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO and web promotion since the mid-90s, and was a legal and technical administrator in the highest level trial court in Delaware.
In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer...
The Web is getting more social, and the internet allows conversations between consumers and those who sell goods and services online on a scale that...
A few weeks back, I started wondering about whether or not search engines might care whether or not a web site had a privacy policy. Is the content...
Starting out with my first website in 1996, I hadn’t realized that one of the most important pages that I had put on the site was a contact...
Sipping on a cup of coffee on a Wednesday morning in the lounge of the local bowling alley last summer, surrounded by shop keepers and insurance...
Robots reading cereal boxes in the supermarket? Googlebot at the art museum? Street signs and building addresses snatched from Street View images for...
As a small business owner, the web holds a lot of challenges that, if navigated successfully, may yield some treasures. But there are some waves on...
One of the key elements of how the Google search engine works involves the use of the words, or anchor text, that appear in a link on a source page,...
There are opportunities that small businesses have that large businesses might not even considering touching, or that they may not have the ability...
More and more small businesses are starting blogs on the Web, and it’s a positive development, if done correctly. One of the benefits is the...
Until very recently, you might have seen a label next to a search result in Google that indicated it was a “supplemental” result. A...
There’s a kind of page that shows up on websites that I think of as everyday pages. These are commonly appearing pages that you might see on...
There’s a fallacy that sellers create for themselves, that most people go online to spend money. — Ammon Johns, from How Many Search...
The Web reaches out to embrace businesses online, even if the owners of those businesses hesitate at the attempt. There are many that haven’t...
Back in March, Christine Churchill wrote a Small is Beautiful column about the ability of small businesses to be flexible and creative, to think...
One of the biggest stirs of 2005 in the search marketing field was caused by the release of a patent application from Google titled Information...
The Third International Workshop on Adversarial Information Retrieval on the Web will be held next month, and there’s an impressive scope and...
In the online world, we’ve seen the emergence of social networking sites that allow for the discovery and sharing of websites, of bookmarks, of...
A new paper from Microsoft Research, Web Object Retrieval (pdf), discusses an approach towards Web indexing that changes focus from page level, to...
Is there a Google Phone waiting to be released, or just mobile software that makes it easier for people to use Google to search with? How serious is...