Social Responsibility And The Small Business
In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer...
Bill Slawski
Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO and web promotion since the mid-90s, and was a legal and technical administrator in the highest level trial court in Delaware.
Representing Your Business on the Social Web
The Web is getting more social, and the internet allows conversations between consumers and those who sell goods and services online on a scale that...
Privacy Policies And Search Engines
A few weeks back, I started wondering about whether or not search engines might care whether or not a web site had a privacy policy. Is the content...
Starting Conversations with Contact Pages
Starting out with my first website in 1996, I hadn’t realized that one of the most important pages that I had put on the site was a contact...
Making a Good Impression With About Us Pages
Sipping on a cup of coffee on a Wednesday morning in the lounge of the local bowling alley last summer, surrounded by shop keepers and insurance...
Googlebot In Aisle Three: How Google Plans To Index The World?
Robots reading cereal boxes in the supermarket? Googlebot at the art museum? Street signs and building addresses snatched from Street View images for...
A Smooth Sea Never Made A Skilled Mariner
As a small business owner, the web holds a lot of challenges that, if navigated successfully, may yield some treasures. But there are some waves on...
Google Patent On Anchor Tags And Web Crawling
One of the key elements of how the Google search engine works involves the use of the words, or anchor text, that appear in a link on a source page,...
Search Windows Of Opportunity: Topicality, Regionality, Seasonality, And The Small Business
There are opportunities that small businesses have that large businesses might not even considering touching, or that they may not have the ability...
Should A Small Business Blog?
More and more small businesses are starting blogs on the Web, and it’s a positive development, if done correctly. One of the benefits is the...
Supplemental Results and Google’s Extended Databases
Until very recently, you might have seen a label next to a search result in Google that indicated it was a “supplemental” result. A...
The SEO of Everyday Pages
There’s a kind of page that shows up on websites that I think of as everyday pages. These are commonly appearing pages that you might see on...
Finding Customers Through Anti-Commercial Queries
There’s a fallacy that sellers create for themselves, that most people go online to spend money. — Ammon Johns, from How Many Search...
11 Steps to Developing a Web Literacy
The Web reaches out to embrace businesses online, even if the owners of those businesses hesitate at the attempt. There are many that haven’t...
Small Business Advantages: Being Responsive
Back in March, Christine Churchill wrote a Small is Beautiful column about the ability of small businesses to be flexible and creative, to think...
Google Revisits Historical Data Ranking Factors
One of the biggest stirs of 2005 in the search marketing field was caused by the release of a patent application from Google titled Information...
AIRWeb 2007 Papers Released
The Third International Workshop on Adversarial Information Retrieval on the Web will be held next month, and there’s an impressive scope and...
Small Businesses Getting Social: Individual and Community Efforts
In the online world, we’ve seen the emergence of social networking sites that allow for the discovery and sharing of websites, of bookmarks, of...
Microsoft On Poprank And Indexing Objects For Vertical & Web Search
A new paper from Microsoft Research, Web Object Retrieval (pdf), discusses an approach towards Web indexing that changes focus from page level, to...
New Google Mobile Phone Search Patent Applications
Is there a Google Phone waiting to be released, or just mobile software that makes it easier for people to use Google to search with? How serious is...