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ChatGPT appears to drop UTM tracking, making AI referral traffic harder to measure

ChatGPT appears to drop UTM tracking, making AI referral traffic harder to measure

Oct 15, 2026

Google updates AI Mode and AI Overview with more links, context, carousels, and information on creators

Oct 15, 2026

Google Ads introduces channel prioritization and budget allocation controls

Google Ads introduces channel prioritization and budget allocation controls

Oct 14, 2026

Meta introduces new brand advertising formats across Facebook and Instagram

Oct 15, 2026

Search Engine Land Awards 2026: Complete finalists list

Search Engine Land Awards 2026: Complete finalists list

Oct 19, 2026

Content pruning case study: Cutting 33% of pages that drove just 3% of clicks

Content pruning case study: Cutting 33% of pages that drove just 3% of clicks

Oct 19, 2026

Why the For You Page deserves SEO attention

Why the For You Page deserves SEO attention

Oct 19, 2026

AI and local search: The new rules of visibility in 2027

AI and local search: The new rules of visibility in 2027

Oct 19, 2026

Search Engine Land Awards 2026: Complete finalists list

Search Engine Land Awards 2026: Complete finalists list

Oct 19, 2026

Google Ads AI Max spotted automatically enabled in some Ad Grants accounts

Google Ads AI Max spotted automatically enabled in some Ad Grants accounts

Oct 19, 2026

Google Local Services Ads removes featured professionals

Google Local Services Ads removes featured professionals

Oct 19, 2026

How to measure Google Demand Gen against the right goals

How to measure Google Demand Gen against the right goals

Oct 19, 2026

AI and local search: The new rules of visibility in 2027

AI and local search: The new rules of visibility in 2027

Oct 19, 2026

How entity confusion can hurt your brand’s AI visibility

Oct 15, 2026

Your brand can win the mention and lose the citation

Oct 14, 2026

What language should you track AI prompts in?

What language should you track AI prompts in?

Oct 14, 2026

Content pruning case study: Cutting 33% of pages that drove just 3% of clicks

Content pruning case study: Cutting 33% of pages that drove just 3% of clicks

Oct 19, 2026

Human experience is your content’s biggest differentiator

Human experience is your content’s biggest differentiator

Oct 16, 2026

Why gated content is the enemy of AI search

Why gated content is the enemy of AI search

Oct 13, 2026

Your AI content watermark isn’t what Google is looking for

Your AI content watermark isn’t what Google is looking for

Sep 25, 2026

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What Is SEO – Search Engine Optimization?

What Is SEO – Search Engine Optimization?

Sep 23, 2024

What is PPC – Pay-Per-Click marketing?

What is PPC – Pay-Per-Click marketing?

Feb 1, 2023

How to create SEO-friendly URLs

How to create SEO-friendly URLs

Oct 9, 2026

SEO for plumbers: How to rank higher and get more customers

SEO for plumbers: How to rank higher and get more customers

Oct 7, 2026

Impact of bad responses in Google Reviews

Impact of bad responses in Google Reviews

Oct 12, 2026

How to develop your brand’s tone of voice (Examples + template)

Oct 12, 2026

Channel icon: How to stand out in YouTube search results

Oct 12, 2026

YouTube Studio: How to grow views, subs, and retention

YouTube Studio: How to grow views, subs, and retention

Oct 12, 2026

Performance Max (PMax) Google Ads campaigns explained

Performance Max (PMax) Google Ads campaigns explained

May 14, 2026

BOFU keywords: The search terms that drive marketing success and profit

BOFU keywords: The search terms that drive marketing success and profit

Aug 21, 2025

Organic search vs paid search: Which should you choose?

Organic search vs paid search: Which should you choose?

Jul 10, 2025

Retargeting: How brands stay top of mind after you bounce

Retargeting: How brands stay top of mind after you bounce

Jun 26, 2025

Impact of bad responses in Google Reviews

Impact of bad responses in Google Reviews

Oct 12, 2026

Does your website need an llms.txt file? + How to create one

Does your website need an llms.txt file? + How to create one

Oct 6, 2026

What is generative AI and how does it work?

What is generative AI and how does it work?

Sep 30, 2026

ChatGPT is using Google Search – We tested it

ChatGPT is using Google Search – We tested it

Sep 30, 2026

How to develop your brand’s tone of voice (Examples + template)

Oct 12, 2026

23 content marketing examples that drive results in 2026

23 content marketing examples that drive results in 2026

Oct 9, 2026

10 ways to create helpful content + examples and checklist

10 ways to create helpful content + examples and checklist

Oct 9, 2026

How to write a blog post: The definitive guide

How to write a blog post: The definitive guide

Oct 8, 2026

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Competitor Analysis ToolDiscover your competitors' top keywords, backlinks, and traffic sources instantly.AI Visibility CheckerSee if AI recommends your brand when users search your category.Google Ads Competitor AnalysisSee competitors' paid search strategies, ad copy, and estimated budgets.Website Traffic CheckerAnalyze website traffic patterns and performance metrics for any domain.SEO Competitor AnalysisAnalyze competitors' organic strategies, rankings, and content gaps.

Website Rank TrackerTrack your website's overall search visibility and ranking trends over time.Google Rank CheckerCheck exactly where your pages rank in Google for any target keyword.Reddit Traffic FinderFind Reddit discussions driving traffic and identify engagement opportunities.

SERP CheckerAnalyze any SERP to see ranking factors and what it takes to hit #1.Backlink ResearchReview any site's backlink profile and identify link-building opportunities.Website Authority CheckerCheck your site's Authority Score to understand your domain strength.

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Optimizing Content For AI with Carolyn Shelby (NEW!)

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Complete October 2026 Lineup

Complete October 2026 Lineup

Available on-demand!

SMX Advanced | March 17-19, 2027 | San Diego

SMX Advanced | March 17-19, 2027 | San Diego

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SMX Next | November 18, 2026 | Online

SMX Next | November 18, 2026 | Online

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The 2026 entry period is closed!

The judges are hard at work evaluating all of this year's submissions. Finalists will be announced on Search Engine Land on October 19. Winners will be announced on October 26. Stay tuned!

Meet The 2025 Winners

Check out the 19 winners from the 2025 campaign.

Meet The 2025 Winners

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