Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
Topic: Data Axle
Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.
Do local citations matter anymore? Five local SEOs sound off
A range of opinions about how much attention to devote to citations.
Moz beefs up Moz Local with new features, distribution and automation
With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended to equally serve the small business, agency and direct enterprise markets.
Foursquare To Charge For Local Database — Will Partners Balk?
According to a report in the Wall Street Journal (WSJ) Foursquare will soon be charging a small number of partners to use its Venue Database. Recently Microsoft and Foursquare agreed to a $15 million investment/licensing deal that brings Foursquare content to Bing search results and Windows Mobile. According to the WSJ article: The New York startup is […]
GetListed Tool Relaunches As Moz Local
Last year, David Mihm’s GetListed service was acquired by then SEO Moz (now Moz). Today, it relaunched as Moz Local. It’s a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to research where their listings appear online, manage […]
Thoughts On Categorization In Local Search
Properly categorizing your business at Google Maps is one of the most important Local Search Ranking Factors, as I mentioned in last month’s column. There’s been a lot of chatter about business categories since then, most notably at the Local Search Summit in San Jose, during August’s Search Marketing Now webinar on Local Search, and […]
SEOs Dissect How To Rank In Local Search
Twenty-seven local search marketers from the U.S., Canada, and Europe have shared their opinions and insights in the second edition of the Local Search Ranking Factors. Organized by David Mihm, it’s a project that aims to help local businesses understand how Google and Yahoo rank local businesses. David sent out a questionnaire listing 49 possible […]
Localeze Introduces Local “Confidence Score” Reflecting Data Accuracy
Local search data and content provider Localeze has introduced what it’s calling the “Localeze Confidence Score.” The confidence score is the company’s statement to third party search engines and local directory partners about the accuracy of its local data and business records. The company is associating a confidence score with each of the millions of […]
SMB’s Need More “Local” Outreach
(Business owners, if you’re looking for actionable advice, skip to the end) I spoke at a local Chamber of Commerce here in the Portland area last week, giving a brief presentation on the fundamentals of SEO. Unlike a previous event I’d attended just three months ago in eastern Washington, about 75% of this audience had […]
Google-TeleAtlas Collaborate To Improve Local Data
No matter how much 3D, imagery, flash, and other impressive functionality you build into maps, data are the core of the experience. And improving local data is like building the pyramids in a sense. It takes lots of effort from many people. For this reason Google opened up Google Maps to community editing in March […]
Local Data: Not Sexy Just Critical
A few weeks ago Steven Aldrich, a VP of strategy for small business software (and now marketing) company Intuit, delivered a speech in which he presented an amazing statistic. According to Aldrich, roughly 6 million businesses are started annually in the U.S. but another approximately 5.6 million go under. Think about it. From the point […]
SearchCap: The Day In Search, March 26, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yahoo Releases Greatly Simplified “SiteBuilder” Tool
How many U.S. small businesses have websites? Is it 30%, 40%, 50%? Answering that question gets quickly into debates over the definition of a “website.” For example, is a “landing page” or a “profile page” a website? Do the small business data provided by InfoUSA, Axciom, Localeze, TruelLocal (and now iBegin Source) constitute being online? […]