Topic: Econsultancy

SearchCap: The Day In Search, September 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened […]

SearchCap: The Day In Search, July 14, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Has Nothing To Fear From Bing Itself The only thing Google has to fear is fear itself. The immortal words of Franklin Delano Roosevelt sum up the findings of […]

SearchCap: The Day In Search, July 7, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sublinks As Sub Listings Being Tested This morning, I reported at the Search Engine Roundtable that Google was testing some type of sublink to the search results, to show additional […]

SearchCap: The Day In Search, July 1, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Book Search Now With Cloud Tag The Google Book Search Blog announced a neat new feature that allows you to peek into the book via what is known as a […]

SearchCap: The Day In Search, June 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OPA Study Reaffirms Display Ads Drive Search Search and display. One often hears how they work together, but there’s still plenty of skepticism out there, especially in the SEM community, about […]

SearchCap: The Day In Search, June 19, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Rainbow For Gay-Related Searches Google Operating System notes that Google is once again flying rainbow colors to support gay pride celebrations happening this month throughout the world. Certain searches […]

SearchCap: The Day In Search, May 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To ‘Integrate’ Microblogging? While Twitter is looking at ways to be more search-ey, Google is apparently thinking about ways to be more microbloggy. Buried in a Reuters article about Google’s […]

SEO

Total Search Marketing, Part 2

In the first installment of this series, Total Search Marketing, Part 1, I wrote about the eConsultancy research showing that natural search (SEO) was the most frequently used online marketing tactic for lead generation. Yet, most marketers put the bulk of their search marketing budget into paid search. Many of these marketers felt their company […]