SearchCap: The Day In Search, March 30, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Turn Back Google’s Clock With Retro Links Script Back in the day, when some of us old-timer SEOs used to walk to work in the snow (uphill both ways), we’d get […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Turn Back Google’s Clock With Retro Links Script
Back in the day, when some of us old-timer SEOs used to walk to work in the snow (uphill both ways), we’d get to our desks, fire up our 14.4 modems, pop in a floppy disk, listen to our favorite songs on a Sony Walkman cassette player and optimize that meta keywords tag like there […]
- Microsoft’s Dr. Qi Lu, Google’s Matt Cutts To Keynote Search Marketing Expo – SMX Advanced June 2-3 in Seattle
Search Marketing Expo – SMX Advanced returns to Seattle June 2-3 with a cutting edge agenda specifically created for experienced search engine marketers.
SMX Advanced sessions are fast paced and sophisticated, packed with extended Q&A. Presenters will jump right in to cover today’s hot button search engine marketing issues, including paid search advertising (PPC), search […] - Microsoft Releases Large Volume Of New Images For Maps
Virtual Earth, which has been somewhat in the shadow of Google Maps and Earth released a large volume of new images for Live Search Maps for a range of countries and cities around the globe.
The imagery allows you to get in very close, so you can see how far your hotel is exactly from the […] - Google Expands AdWords Fav Icon Test
Earlier this month we reported on Google’s test of favicons in Germany and Poland in AdWords. Subsequently I was alerted by someone in email that this was happening in the UK as well. Dave Naylor noticed it today in the UK and has some screenshots. I was unable to find any conducting various searches on […]
- March ‘09 Yahoo Search Update
SEOs and Webmasters are noticing major shifts in the Yahoo Search results over the weekend. I reported the threads discussing the changes at the Search Engine Roundtable and noted that Yahoo has yet to post a “weather report” on this update at the Yahoo Search Blog.
Yahoo promised that they would continue to provide “weather […] - Google Kills Video Ad Units After Poor Performance
The Inside AdSense blog announced that Google will be discontinuing the Google Video units. Google Video units launched in October 2007 but due to not living up to the expectations Google hoped for, Google is going to “retire” the feature by the end of April.
In fact, many publishers were recently not happy with the […] - Amongst Google Layoffs, Google Continues To Hire
Last week, Google laid off 200 sales and marketing employees but this does not mean Google is not hiring. Google layoffs don’t stop hiring efforts from Reuters reports Google has 360 job openings on their web site.
A Google spokesperson has confirmed that Google is still hiring, amongst those layoffs. In fact, 30 or […] - Google: Some AdWords Ads May Exceed Character Limit
Over the course of the past month or two, there have been several reports that Google is allowing AdWords ads to have extended character limits, above what is allowed in the guidelines. I reported this at the Search Engine Roundtable earlier this month, where Google told me “We haven’t changed our AdWords policy regarding […]
- Ignoring The Content Network? Think Again To Vastly Improve Conversions
Search page views make up fewer than 5% of all page views on the web. By default, that means that content network impressions are the other 95%+ of all page view on the web. So why are so many people still shunning the content networks in favor of the comparatively tiny exposure offered by search […]
- Useless SEO Terms
Back in the early days of search engines and search engine optimization it was an anything goes environment. Initially, SEOs stuffed reams of keywords into their page to get their pages to rank. Then when links became the driving force in rankings SEOs moved into link buying. The problem with all this […]
Search News From Around The Web:
Applications & Portal Features
- Google’s Cloudy Day, Reuters
- Import Your Old Hotmail Messages into Gmail, Google Operating System
- Just to clarify…, Official Google Docs Blog
- The genius behind Google’s web browser, FT.com
- Gmail surprise coming Monday, Electricpig.co.uk
- Real-Time Google Translate, Google Operating System
- AOL Wants To Replace Your Newspaper’s Sports Section: FanHouse Adds Half-Dozen Journalists, paidContent.org
- Getting your Medicare records in Google Health, Official Google Blog
Business Issues
- Say What..Dot Com?, insiderracingnews.com
- Facebook COO Sandberg Joins Starbucks Board Of Directors, TechCrunch
- Google Goes to Court in Italy, Reuters
- Is Facebook Purposefully Lowballing Its Official User Numbers?, TechCrunch
- Google Saves $8.6 Million Per Year Not Playing Warner Music Videos, www.businessinsider.com
- IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV, TechCrunch
- Start-up Hires CBS, Google Veteran, Wall Street Journal
Local, Maps & Mobile
- Local Searches Are Now 12% of All Searches, The Praized Blog
- Google Maps Enables Search for Complete User-Generated Maps, Search Engine Watch Blog
- Victorian ‘ghost’ picked up by Google Street View, Telegraph
Link Building
- Identify Site’s Most Linked-to Pages, Daily SEO Tip
- A PHP Link Directory Reciprocal Link Exploit Revealed, Jason Bartholme
- Temporal Nature of Link Building, Stone Temple
Paid Search & Contextual
- Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons, TechCrunch
- Better know a service: InfoService, AdWords API Blog
- Google AdSense Updates Start Screen Again, Search Engine Roundtable
- New Tool in AdWords That Tells You Which Keywords Are Inactive, PPC Hero
- Organization Is the #1 Tip for PPC, Search Engine Journal
- Paid Search & the Future of American Politics, AIM Clear Blog
- Paid Search Market Share by Engine: Yahoo Resurgent?, Rimm Kaufman
Searching
- Search for content of open access journals, AltSearchEngines
- What Social Media Means for Search, Ad Age
- Wikipedia – Exploring Fact City, New York Times
SEM Industry
- Bruce Clay SES NY 2009, WebProNews
- Don’t Be Afraid of the Dark: Black Hat PPC Tactics in SES NY, Search Marketing Gurus
- Get Out of Your Comfort Zone and Make the Most of a Conference, The SEO Scoop
- Pay-for-Performance: Winning Strategies for Advertisers and Agencies at SES NYC, Search Marketing Gurus
- Reykjavik Internet Marketing Conference: An Extraordinary Experience, SEOmoz
SEO & SEM
- Reputation Management, AIM Clear Blog
- Does SEO Pick Up in a Down Economy?, The Organic SEO
- SEO Playground Tool, David Naylor
- SEOmoz Tools – Top Pages on Domain Kick Ass, SEOmoz
- Web Position Gold and the Keyword Visibility Index, Stepforth
- What can I do if a competitor is spamming?, YouTube Webmaster Help
- 10 ways to be a great SEO, Econsultancy
- An SEM’s Guide to Surviving Redundancy, SEOmoz
- Disasters: Times Nukes Itself On Google, gawker.com
- Is Game Playing the Future Ranking System for Search Results?, SEO By The Sea
- There Is No Secret Sauce in SEO!, Search Engine Journal
Social Media
- Hunch!, Caterina.net
- OMG, OnStar May Soon Let You Twitter From Your Car, TechCrunch
- Are Tweets Copyrighted ?, blog maverick
- Social Media Marketing & PR – Marketingsherpa Webinar, Online Marketing Blog
Video, Music & Image Search
- More Search Options in an Experimental Google Video Interface, Google Operating System
- Google China Music Search, Now Available Everywhere, Google Operating System
- Disney Finalizing Deal For Clips On YouTube; Full-Episode Talks Ongoing; Could Hulu Lose Out?, paidContent.org
- YouTube Plans Redesign to Highlight Premium Content, ClickZ
Web Analytics
- Google Analytics Stores Data for 25 Months, Search Engine Roundtable
Other Items
- Search Hacks at Yahoo! Hack U, Yahoo Search Blog
- YouTube Nonprofit Raises $10,000 in One Day Using Overlay Ads, YouTube Blog
- Google search reveals 19,000 credit card details, InfoWorld
- Is the Google Car next?, Googling Google
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Tips – How to Easily Get Email Id of the Users of Most Community via Google Search
- Social Media Optimization in 2009: Back to Basics?
- The Perfect Link Request Email Template
- Do Search Engines Look at Keywords in URLs?
- Fantomaster – Ralph Tegtmeier
- Are The Search Engines Really Indexing Flash?
- Using the Kick Ass "Top Pages on Domain" SEOmoz tool
- 12 Content Strategies SEOs Should Know and Use
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