Topic: Expedia

SEO

Local Lessons From A Massive Launch

As reported here and elsewhere, Marchex recently launched more than 100,000 local and vertical Web sites. This involved aggregating and organizing millions of pieces of data, crafting refinements to help users pinpoint businesses, designing sites to support the variety of use cases involved in look up and discovery of local businesses, and the other couple […]

PPC

Ask.com To Launch Contextual Advertising Product

Ask.com is launching a new sponsored listings contextual product and will go live the week of May 21st. The Ask contextual product will initially launch within IAC’s own network of sites including Match.com, Ticketmaster, Evite and Citysearch and will then expand to trusted third party publishers. Individual publishers will most likely have to wait until […]

Former Microsoft Search Chief Bill Bliss On Early Search Missteps

Yesterday I wrote a long piece looking at Microsoft’s moves in search since 1997. Bill Bliss, who I described as overseeing Microsoft’s "first era" of human-powered search, has added some great comments on missteps within the company ranging from not buying search technology earlier and ignoring the Google threat for so long in part because […]

Microsoft’s “Third Era” Of Search Begins With Departure Of Search Chief Christopher Payne

Microsoft’s top search executive leaving company from the Seattle PI covers Microsoft’s Christopher Payne reportedly leaving the company. The AP also reports similar news from its sources. Payne took over search efforts at Microsoft back in 2003. He oversaw what I’d call Microsoft’s "second era" of search, that of developing a crawler-based search engine to […]

Checking Out Allcheckin Travel Search

I’m going to Berlin to speak at a travel conference in March, which meant booking a flight. With a British Airways strike looming, I wanted an alternative to fly from my closest airport — London Heathrow — to Berlin. But no one but BA seems to fly to Berlin from Heathrow, according to Expedia UK. […]