What is YMYL? Google’s high-stakes content category
YMYL content affects lives and finances—so Google holds it to higher standards. Learn what qualifies as YMYL and how to meet E-E-A-T expectations.
Topic: FindLaw
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
What is local SEO? Guide to ranking in local search results
Learn what local SEO is, how it works, and why it's vital for businesses. Discover strategies to boost visibility in Google’s local search and map pack.
Multi-location SEO: Boost local visibility for each location
Learn how to optimize your website for multiple business locations. Discover strategies for local landing pages, Google Business Profiles, and location-based SEO.
New site Hotspot Law like ZocDoc for lawyers
The startup is entering a mature vertical but one "in need of an upgrade."
SearchCap: DuckDuckGo Relaunches, Bing Ads Editor Updated, Google EU Relevancy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo Relaunches & Starts To Look Like A Real Search Engine DuckDuckGo, the spunky little search engine that hangs its hat on user privacy, has relaunched today with a new look […]
Enterprise Social Media Management Software 2014: A Marketer’s Guide
Table of Contents Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform View complete Table of Contents "Enterprise Social Media Management Software" editorial team: Editorial Advisor: Michelle Stinson Ross, Social Marketing Manager, Offers.com Editors: Karen Burka, Senior Research Consultant Claire Schoen, VP, Marketing […]
The Importance Of Measuring SMBs’ Online Visibility
The term “online visibility” usually refers to the visibility of sites on the web. This column will discuss the online visibility of small and medium businesses (SMBs) and why it is harder to define, identify and measure SMB presence than web site visibility. Web site visibility consists of several relatively easy to measure features such […]
SMBs, Video and Search – Looking Backward & Forward
I’ve been writing monthly articles for Small is Beautiful for about almost a year now, offering observations and insights into what we’ve seen working with small and medium sized businesses from the front lines but will be winding down a bit in 2009. Our focus is still very much on serving the SMB advertiser, but […]
FindLaw Hit By Long Arm Of The Google Law Over Paid Links
Toolbar PageRank penalties are nothing new to the SEO world, we see them all the time. But when Todd Friesen broke the news that FindLaw.com is marketing a new advertising service to sell links that will “help you increase your company’s visibility, rank and penetration within natural search results on major search engines such as […]