I’ve been writing monthly articles for Small is Beautiful for about almost a year now, offering observations and insights into what we’ve seen working with small and medium sized businesses from the front lines but will be winding down a bit in 2009. Our focus is still very much on serving the SMB advertiser, but […]
Like many of you, I’ve attended lots of industry shows and events during the past several months related to search and directional marketing. What is especially amazing to me is how frequently I am asked about the ‘secret sauce’ behind optimizing online videos for search success, especially with regard to organic search. Truth is, we’ve […]
Can using online video adverting get your small business to quintuple traditional search engine marketing conversion rates? How about increase them sixteen-fold? While it would be irresponsible for anyone to promise results like these, there are some very interesting early indications in the marketplace about the benefits that integrating effective online video advertising can […]
Why all the fuss about the importance of online video SEO for small- and medium-sized businesses (SMBs) as a way to ultimately help to drive action and sales? I get versions of this question on a super regular basis, but instead of trotting out some top-level trends, today I thought I’d cite a specific study […]
During the past year-plus of working with scores of small and medium sized businesses (SMBs) on testing and then launching online video advertising campaigns, we have compiled a short list of common myths associated with online video advertising, implications for search, and what it means to the SMB sector. Gleaned from our own experiences, as […]
Many of us in the online video advertising space have been encouraging small businesses to deploy video to stand out in search results and level the playing field with larger competitors. Some colleagues and I have been working with select clients to test, learn, test again, and learn again from placing video in search and […]
As I wrote in last month’s column, video offers enormous opportunity for local SMBs to market online more effectively. Admittedly, some folks differ with that point of view. For example, one commenter wrote that “although the technology exists for businesses to deploy video online, SMBs can’t compete with big brands on creative work.” This person […]
Much is being written and said these days about the rising future of online video advertising. Recent articles like one in the NY Times reporting Google’s move to test video ads in search results pages shows that the once abstract promise of online video advertising is now upon us. But what are the repercussions for […]
There’s been a lot of buzz and chatter about the promise of online video advertising during the past year, accelerating considerably in just the past week, since the New York Times reported that Google is testing video ads on its search results page. Forrester Research recently released a report predicting online video advertising spend will […]