I’ve been writing monthly articles for Small is Beautiful for about almost a year now, offering observations and insights into what we’ve seen working with small and medium sized businesses from the front lines but will be winding down a bit in 2009. Our focus is still very much on serving the SMB advertiser, but […]
Like many of you, I’ve attended lots of industry shows and events during the past several months related to search and directional marketing. What is especially amazing to me is how frequently I am asked about the ‘secret sauce’ behind optimizing online videos for search success, especially with regard to organic search. Truth is, we’ve […]
During the past year-plus of working with scores of small and medium sized businesses (SMBs) on testing and then launching online video advertising campaigns, we have compiled a short list of common myths associated with online video advertising, implications for search, and what it means to the SMB sector. Gleaned from our own experiences, as […]
As I wrote in last month’s column, video offers enormous opportunity for local SMBs to market online more effectively. Admittedly, some folks differ with that point of view. For example, one commenter wrote that “although the technology exists for businesses to deploy video online, SMBs can’t compete with big brands on creative work.” This person […]