Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Have you ever thought twice about how to find the correct contact details for a local business – i.e., their name, address, phone number? The answer should be so simple:  just Google it. Well, the reality is not that simple. In fact, few questions in the local online search world are as complicated as this […]
Local businesses typically use search marketing to achieve two main objectives: getting customer calls and walk-ins. They do this by publishing their address and phone number in search engines and local directories so that an interested customer can take action one way or another – by walking into a restaurant or calling a plumber for […]
The handful of SEM companies that we work with at Palore make millions of calls to Small and Medium Businesses (SMBs) every year. This raises the question of whether the market for SMB online advertising is saturated, and how much room there is for growth. A good (albeit somewhat simplistic) way of answering that question […]
When dealing with someone, the first thing that you want to know, is who that person is. In the SMB world, this boils down to what category a local business belongs to. In the old days of the yellow pages, consumers were used to knowing search the pages for, and media companies were used to […]
Having worked in the local search space for a while, I am often asked how is it that SMBs are so slow in adopting self-serve systems in their online advertising. And indeed, in the age of Internet advertising, when anyone can purchase keywords on search engines, is there really a need for a middleman anymore? […]
Today, the question every small business owner needs to ask himself is: will search engine users be able to find my business online? The online visibility of a business is difficult to measure. Having a good website is just the beginning. SMBs need to be listed on leading directory sites, vertical and local sites and […]
The term “online visibility” usually refers to the visibility of sites on the web. This column will discuss the online visibility of small and medium businesses (SMBs) and why it is harder to define, identify and measure SMB presence than web site visibility. Web site visibility consists of several relatively easy to measure features such […]
SMBs who wish to advertise online now have many options: vertical sites, local sites, search engines, traditional and new directories; SMB owners need only choose where they would like their business to appear. Online directories are a common choice for advertisers, and the group at Palore chose to examine the more traditional type of national […]
Here at Palore, we recently finished working on a large scale project in San Diego County, covering all businesses in all categories, from more than 10 leading local, vertical and IYP sites – a total of 168,466 businesses. The fact that the number of total businesses we reached exceeds the one published by some data […]