How To Find The Right Local & Vertical Sites For Your Small Business
Most small business owners understand that they should be listed on major national search engines such as Google and Bing, but how do they know which...
The Connection Between Facebook Citations & Google Place Pages
Google and Facebook’s ongoing battle to dominate the Internet can make it difficult to understand some Internet trends. This is further complicated...
How To Get More Granular With Hyperlocal And Vertical Site Listings
Most small businesses understand that they should be listed on major national search engines such as Google and Bing, but how do they know which...
Does Being Listed In Multiple Cities Help A Truly Local Business?
If a business doesn’t have a storefront, is mobile, or provides a service to a large geographical area, it is logical that the business owner would...
Local SEO Tips For Franchise Operations
Recently, a friend of mine who works in SEO called to pick my brain about why a particular business wasn’t showing up well online. The business, a...
Using Citations To Optimize Google Maps Ranking
One of the most important factors in one’s ranking on Google is your volume of citations (i.e. mentions of your business name and address, not just...
What Keywords Am I Missing?
The typical process that an SMB will go through when building an online marketing campaign usually begins with defining their target audience,...
Do Small Businesses Need A Website?
Attaining a much-coveted spot on the Google 7-pack can be tough, especially for competitive keywords and in major cities. Business owners are advised...
Get Back To Where Your Listings Once Belonged
This is a story about how much can be lost by mis-categorizing your business. We received a complaint from an Oregon art supply store that they were...
Small Businesses With Low Online Visibility Can Easily Improve
When you ask small business owners if they want their business ranked high on the Internet, nearly all answer in the affirmative. But how many of...
The Problem Of Inconsistent SMB Contact Details – Part II
Last month, I discussed the prevailing problem of small business owners whose contact details appear inconsistently across multiple local...
The Problem Of Inconsistent SMB Contact Details – Part I
Have you ever thought twice about how to find the correct contact details for a local business – i.e., their name, address, phone number? The...
Small Business Keywords On Google Maps
In a previous column, we saw that about 20% of Orlando businesses show up on Google Maps’ first search engine results page (SERP) for at least...
Keyword Visibility For Orlando Local Businesses
In order to be found online by potential customers, local businesses can take action in a number of ways. In my last post, I presented data on how...
SMB Online Visibility In 2nd Tier Cities
A lot of statistical data and analysis is published about SMB online activity in the top US markets, often leaving out many of the tier two cities....
Can Search Marketing Generate Emails To Local Businesses?
Local businesses typically use search marketing to achieve two main objectives: getting customer calls and walk-ins. They do this by publishing their...
What Is The Potential For Growth In SMB Online Marketing?
The handful of SEM companies that we work with at Palore make millions of calls to Small and Medium Businesses (SMBs) every year. This raises the...
How Many Categories Should A Local Business Have?
When dealing with someone, the first thing that you want to know, is who that person is. In the SMB world, this boils down to what category a local...
It’s All About Local Organic Domination
Lately I’ve been speaking with SEM experts about what small business owners should do to increase their online visibility. While opinions vary,...
Do SMBs Still Need The Middleman To Advertise?
Having worked in the local search space for a while, I am often asked how is it that SMBs are so slow in adopting self-serve systems in their online...