Recently, I had an amazing experience. I was invited to be a part of an all agency partner meeting. Throughout the day, we talked about various initiatives to ensure that the right partners collaborated on each to maximize the brand’s marketing dollars. However, we did something else that was far more valuable. We listened. The […]
This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2001 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009. Search Marketing Gets Respect For me, the biggest story of 2001 was the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Way back in 2007, an iProspect/Jupiter Research study found that two-thirds of those online are motivated to search online due to an offline channel such as a TV ad. Since 2007 was an eternity ago in internet time and search continues to grow, that number has surely only gone up. That TV ads cause viewers […]
A new JupiterResearch, Marin Software-sponsored study has found some surprising things about large-search marketers and their SEM spending: more than 90 percent would spend as much as 22 percent more — if they had better tools and technology to manage complex campaigns. That potentially represents hundreds of millions — even billions — of dollars that […]
With a couple of Stanford graduates as founders, a new entrant to the online travel space officially launched its beta site today, WholeTravel.com. Following a small but growing trend in the travel search space, Whole Travel uses what they call “Blue Sky Search”, or the ability for searchers to use open-ended experiential queries, rather than […]
Regular readers of Strictly Business undoubtedly know that search marketing does not happen in a vacuum. Instead, it both impacts, and is impacted by, other forms of marketing. In fact, search has the inherent ability to both capture the demand created by other marketing channels, as well as to drive prospects who seek products and […]
There is no doubt Hispanics are online. And for most of them, the Internet is about connecting with their friends and family and keeping in touch with the latest happenings in their world. However, advertisers have fallen short in actively targeting this portion of the population, in particular with search marketing. Marketers are missing a […]
Since the advent of “blended” or “universal search” last year across the major engines, there’s been ongoing discussion and speculation about its impact on user behavior and search marketing. Gord Hotchkiss last year wrote extensively about how blended search (on Google) has in fact shifted the user focus from the so-called “golden triangle” at the […]
Health is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to comScore.) However, one of the […]
A PEW/Internet and American Life study out today finds that the place Americans turn to most for answers is the internet. The study, which surveyed 2,796 Americans, found that 76% have internet access and that 58% turn to the internet when they have questions about things like health, school, careers, and government issues. The project […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Kelsey Group added its mobile forecast to the range of other forecasts out in the market. The problem with all of these is that, like local search forecasts, there are fundamental definitional issues about how the marketplace is framed and conceptualized. Kelsey says “U.S. mobile search advertising revenues to grow from $33.2 million in […]
Earlier this week, Yahoo released the results of a major study of online advertising and consumer retail purchase behavior. Conducted in conjunction with comScore between April, 2006 and January, 2007, the study sought to quantify “the impact of search marketing and display advertising on consumer shopping behavior and the in-store sales of major retailers.” It […]
The SEO world has always had its supporters and its detractors, and it’s never made a great deal of difference. The bigger battles often waged within the community between the whitehats and blackhats. The whitehats would rant and rave about how the blackhats could get clients in trouble and how blackhat tactics generally junked up […]
Below are Search Engine Land’s 10 most popular stories from March 2007:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Journalists and financial analysts keep asking the question, “When will local search finally take off?” By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100 billion annually in the U.S. And consumers have already embraced […]
Bob Tedeschi’s NY Times e-commerce column today discusses a number of companies, NearbyNow, GPShopper, Krillion, ShopLocal and StepUp seeking to make the online-offline shopping connection. The article’s hook is wireless shopping tools from NearbyNow and GPShopper.