Stop trying to replace people with AI
Fear-based AI positioning grabs attention, but it can undermine trust. Here's why augmentation is a stronger long-term marketing strategy.
Topic: Labour economics
Interviewing SEOs in an AI-first world
One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.
How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
PPC salaries are splitting: Which side are you on?
Mid-career PPC roles are under pressure as top earners pull away. New salary data shows what’s driving the divide.
AI is squeezing marketing agencies from both sides
Agencies embraced AI to cut costs, but clients did the same. Now expectations are rising, budgets tightening, and value under scrutiny.
Will AI replace SEO professionals?
Generative AI tools seem smart, but lack the wisdom and experience needed for effective SEO. Here's why people still must be at the helm.
Amid Talent War Apple, Google, Adobe Sued For Conspiring To “Fix” Employee Salaries
Last year, after an investigation, the US Department of Justice (DOJ) concluded that a number of tech companies, including Apple and Google, violated antitrust laws when they agreed not to poach and cold call each others’ employees. The DOJ obtained a settlement that “prevents [the companies] from entering into no solicitation agreements for employees” for […]
Let The Cold Calling Begin: Google, Apple, Others Settle Anti-Recruiting Complaint With DOJ
Last week the US Department of Justice (DOJ) trumpeted a settlement with six firms over recruiting practices, which had been under investigation as anti-competitive. The firms involved are Apple, Google, Intel, Adobe, Intuit and Pixar. The claim was that they agreed not to “poach” employees from one another, allegedly to depress wages: The department said […]