How to document your SEO strategy
Learn what makes a successful SEO strategy and why documenting it can help you gain buy-in, set realistic goals and streamline your efforts.
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Helen Pollitt's latest articles
GEO and SEO: Convergence, divergence or something in between
As AI reshapes search, GEO may emerge as its own discipline, remain part of SEO, or settle in the middle. Here’s how the future could unfold.
How to keep your SEO skills sharp in an AI-first world
As SEO and GEO converge, learn which traditional skills still apply, which ones need rethinking, and how to stay competitive in the AI era.
16 reasons why your page isn’t ranking on Google
Struggling to rank on Google? Dive into 16 possible reasons why your page isn't making the cut and how to address them systematically.
8 common SEO mistakes to avoid
Are you sabotaging your SEO efforts? Avoid these blunders – from blaming algorithms to misusing canonical tags – and optimize smarter.
How to avoid 10 common SEO interview mistakes and land your next jobÂ
Prepare like a pro for SEO interviews. Learn how to convey your skills, answer questions effectively, and avoid common missteps.
Crawl budget: What you need to know in 2025
Confused about crawl budget? This comprehensive guide explains it all – from server capacity to fixing crawling issues for better indexing.
How to deal with SEO emergencies
From rankings drops to site issues, learn which SEO problems require urgent action and how to prioritize your efforts effectively.
An SEO’s guide to redirects
Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.
Will AI replace SEO professionals?
Generative AI tools seem smart, but lack the wisdom and experience needed for effective SEO. Here's why people still must be at the helm.
How to make sure you never miss an internal or external deadline
Are deadline pressures making your workdays overwhelming? Learn practical tips for navigating the fast-paced world of SEO and PPC.
9 salary negotiation tips for search marketers
Get empowered in your marketing salary negotiations. Learn how to negotiate fair compensation with these practical tips and insights.
SEO stakeholder management: When your ‘no’ isn’t enough
Learn to communicate risks, align metrics and navigate instances when SEO advice is disregarded in favor of business priorities.
How to use SEO education for stakeholder management
Whatever level of training you can give your stakeholders, the more buy-in to your SEO ideas and processes you’ll get. Here are 10 tips.