Judge lets SEO sabotage lawsuit over toxic backlinks move forward
The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns.
Topic: Lanham Act
Yahoo Wins In Lawsuit Over Search Descriptions
Eric Goldman updated us on a case where Yahoo was sued for showing spam and porn pages for a search on a person’s name. Beverly Stayart was upset that when you searched for her name on Yahoo, Yahoo returned some results that were not to her liking. So she sued Yahoo but the court wouldn’t […]
SearchCap: The Day In Search, February 17, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo Sued For Showing Spam Pages About Person’s Name
Eric Goldman uncovered another interesting lawsuit involving Yahoo. This one involves the organic search results showing spam results for a person’s name, where this person is suing Yahoo and Overture for “Lanham Act false endorsement and false designation of origin and violation of Wisconsin’s publicity rights statute and common law privacy rights.” Let me take […]
Yahoo Doesn’t Take Beef Over Akaushi Keyword Lawsuit
Eric Goldman covers a recent lawsuit where Heartbrand Beef, Inc. sued several companies, including Yahoo, for selling the keyword “Akaushi” to Lobel’s of New York. Akaushi is a very expensive Japanese type of beef, known for being marbled with fat and coming out extremely tender. Lobel’s does not sell Akaushi, but Heartbrand is the largest […]
Utah Neuters Search Ad Trademark Keyword Law
The Google Public Policy Blog informed us that Utah has changed the law that restricted search engines from triggering ads based on trademarked terms. This reversal now puts Utah in sync with the precedent set forth by the federal trademark law. In short, you can now legally bid on trademarked terms in Utah, assuming you […]